American and British Labor

The dramatic rise of the British Labor Party to the position of His Majesty's opposition in the House of Commons has focused the attention of the entire Western world upon the British labor movement. On the benches where Burke and Gladstone once sat there are now over 140 miners, machinists, weavers, boilermakers and working class leaders ready to take over the government of Great Britain if the conservative parties fail. The movement which has brought the British working class to the thresh-old of power is not the sudden spurt of a handful of insurrectionists working upon the discontent of the people. It is a conscious and highly organized section of the state moving deliberately toward a new kind of industrial and political society. The movement has tremendous significance for America because it is a movement of kindred peoples, speaking a common language and struggling in the midst of industrial problems which are not unlike the problems of America. What British labor does in one decade may be done in America in the next. To understand the British labor movement it is well to note first of all that it is a movement of one hundred and twenty-five years' growth. Many of the issues which are today vital in the American labor movement were disposed of fifty years ago in Great Britain. When America was still predominantly an agricultural country Great Britain had passed through the first and worst stages of the Industrial Revolution. With the introduction of power  driven machinery great numbers of workers were brought together under one employer in factories and mills. They were forced to work fifteen and eighteen hours a day for   wages that would now be refused by an errand boy. They formed unions and went on strikes only to be beaten, imprisoned and exiled. When they demanded a ten-hour day   they were denounced as criminals. When they formed a picket line, they were imprisoned for intimidation. Although temporarily defeated in times of industrial depression they did not lose courage. Step by step they won the right to organize, the right to strike, collective bargaining, political power in the state, the reduction of hours, the enormous increase of wages, and a measure of joint control over working conditions. Every forward step which the British workers have taken has been bitterly fought by the employing classes and has been conceded only when labor demonstrated its superior economic or political power. With such a background of struggle the British labor movement is not a delicate thing. It does not depend on employers' sanctions: it is not concerned about its respectability. It is proud with the pride of a hard won success. The Rise of the Labour Party From the back bedroom of Ramsay MacDonald's house in No. 3 Lincoln's Inn Field to the front benches of Parliament in twenty years the Labor Party has come. Its growth is the most inspiring achievement of the British labor movement. It is a party of manual and brain workers, controlled by workers and led by workers. Fifty years ago there was no indication that the workers would ever reject the old parties and create a party of their own. The growth of the idea of a separate labor party was at first painfully slow. In 1892 Kier Hardie sat alone as the first independent worker to be elected to the House of Commons. He helped to organize the Independent Labor Party, a group of vigorous young socialists who set about to convert the trade unions to believe in the political action of labor. By 1900 they had so far succeeded that the Trades Union Congress appointed a Labor Representation Committee. Since the formation of this committee, the power of labor in politics has steadily grown. The Labor Party, officially   formed in 1906, startled the country in that year by electing 29 members to Parliament. In 1910 the party elected 42 members and in 1918 about 70. In November, 1922, the Labor Party returned 144 representatives and some 10,000 local and municipal officials. If the increase in the Labor Party vote continues to be as rapid as it was in the years from 1900 to 1922, Great Britain will have a clear majority of labor voters by 1926. The labor votes have increased from 62,000†¦ socialist societies affiliated in a body of individual members. The brain workers are joining the party in increasing numbers are being provided for by separate local organizations. The Labour party is controlled by annual conference of delegates from the affiliated organizations and by an execute committee of twenty-three members elected by the conference. The party carries candidate becomes official when he has been approved by the National Executive Committee of the Labor Party. In this scheme of nominating candidates the individual members of the Labor Party are not forgotten. Their candidates immediately before election, often a constituency has a â€Å"prospective† candidate who may be chosen shortly after an election and approved by the national Labour Party who have 43 representatives, but there has been no fundamental clash of interests between the trade-union leaders and the intellectuals. The chief reason for the opposition to the Communist International is that the British workers do not favor the method of revolution adopted by the Communists. Operation in international affairs will be more successful than the similar pledge given by the European socialists before the war. THE POWER OF THE UNIONS There are more than twice as many members in trade unions in Great Britain as there are in the United States in proportion to population. Almost every industry has its union or unions with recognition and collective bargaining. The membership of unions affiliated to the Trades Union Congress increased from one million in 1895 to six and one-half millions in 1920. During 1921 and 1922 there was a serious loss in union membership because of unemployment and the financial depression but there were no indications that this loss would be permanent. The 1922 figures showed about five million union members. The Federation of British Industries, the largest employers' organization, representing 16,000 firms and over 19 billion dollars of capital, in its official report on the control of industry, says: â€Å"The principles of trade union representation and collective bargaining are now fully accepted by employers.† British employers do not use the term collective bargaining to mean dealing with â€Å"Company Unions† or employees' organizations set up by the employers themselves. There are virtually no â€Å"Company Unions† in Great Britain, except the organizations of foremen and supervisors. Most British employers bargain directly with their employees as members of a national or district labor union. It is generally recognized that the workers have the right to choose their own representatives without restriction. They are usually represented in negotiations with employers by their own elected union officers who are specialists in gathering and presenting information about the trade. In America, the unskilled workers are the last of the manual workers to be organized, with the result that strong craft unions may be found working with unskilled non union, demonstrated during the conduct of great strikes. In the coal strike of the spring and summer of 1921, over 1,000,000 miners were on strike, and approximately 3,000,000 other workers of organizers. It is controlled by the votes of the delegates who have power in proportion to the number of members they represent. (Paul Blanshard – author, Paul Blanshard – author. Publisher: George H. Doran Company. Place of Publication: New York. Publication Year: 1923. Page Number: 20.) The Labour Party was created in 1900: a new party for a new century.   Its formation was the result of many years of hard effort by working people, trade unionists and socialists, united by the goal of changing the British Parliament to represent the interests of everybody.   Ignored by the Tories and disillusioned with the Liberals, a coalition of different interests came together to push for change at a Conference on Labour Representation in London's Memorial Hall in February 1900. For many years the new organisation struggled to take root in the British political system.   The conference of February 1900 had not even created a proper ‘party.' Instead the new body was called the Labour Representation Committee and it had no members, only organisations affiliated to it.   In the elections of that year, the new group made little ground.   Indeed Labour's leaders worked closely with the 1906-14 Liberal Governments, and relied on their majority to agree measures to help Labour, such as the Trade Disputes Act of 1906, and the payment of MPs in 1911. But while Labour in Parliament was â€Å"hanging from the coat-tails† of the Liberals, Labour in the country was growing apace.   The number of constituency parties affiliated rose from 73 in 1906 to 179 by 1914 and before the outbreak of war prevented the expected election, Labour was prepared to field a record number of candidates.   When the Liberal Party split in 1916, the Labour Party was well placed to make a challenge for power. Until the early 1900s, people often worked long hours for low wages. The labor movement began as people started to work together to improve their work conditions. Although there are many laws to protect workers, there are still concerns about working conditions, particular the use of immigrants and children. In the 1930s, the labor movement gained momentum. With an abundance of labor, employers could easily replace workers. Labor unions were formed to help workers get organized and bargain for their needs and rights. Workers created unions because groups have more bargaining power than individuals. When large groups of employees make joint decisions, employers are forced to listen to their concerns. For example, if all the workers in a factory stopped working at the same time, it would be difficult to keep the company operating. Early unions in North America faced a difficult battle. Employers refused to accept the unions. The courts often declared the unions illegal. The National Labor Relations Act of 1935 and other laws required employers to bargain with unions. Political parties and other groups have also become involved with the labor movement. Organized labor is not as powerful today as it once was. However, many people such as construction, factory,and industry employees are members of unions. Although they have helped workers earn higher wages and better working conditions, some people think they are too powerful.                                                

Classroom Management Essay

Classroom management is one of the most important functions of good instruction. It refers to the planning, directing, and controlling of classroom activities that can be carried on efficiently and economically. It is relatively confined to the more mechanical aspects of teaching activities. Some of the things a teacher should consider in planning classroom management are consistency in the exercise of rules or standard set by the students themselves, regulations on seating and attendance, the handling of instructional materials and equipment, and the control of activities during the class period. The success or failure of teaching is determined often by the way the class is organized and managed. A well-managed class creates an atmosphere conducive to exchange an interaction and will develop well-disciplined students who participate in class activities (Hibaya:2003). Successful teaching and learning are affected by many factors. One of which is the classroom itself. Classroom is where all the participants are involved in teaching and learning interaction. It accepts that teaching and learning do take place anywhere and everywhere. It is said that a good teacher should be able to teach in spite of unfavorable circumstance. However, teaching in an atmosphere conducive to learning is always an advantage. The proper setting can make up in the other areas that affect student learning. In the classroom culture there is a direct connection between respect and credibility. In other words, if a student respects the leader, he is more likely to pay attention to the teacher who teaches him. Teachers have to earn respect when they abdicate being in charge of their own classroom resulting in the loss of large part of the students belief in their credibility as a teacher. If the teacher loses credibility, the students will learn less from them sometimes substantially less. Teaching Mathematics is not an easy task. The teacher should give more motivations to catch up the attention of the students in learning Mathematics. Among the five major subjects namely: 1) English; 2) Filipino; 3) Science; 4) Mathematics; and 5) Makabayan ; more of the students dislike Mathematics in the sense that it is very difficult subject. Cagbabanua (2002) opined that in order for one to compete globally, he should be an excellent fellow in mathematics and science. However, only few Filipinos are good in the two areas mentioned above specifically in the latter subject. According to Jaymalin (1997:12), students are not good in Algebra, Chemistry, measurements and proportionality. In fact, he stressed that the Philippine educational system is declining. He warned that something should be done, otherwise neighboring countries will overtake the Philippine nation. He mentioned that to improve the nation’s standing, the teachers should engage in serious classroom teaching. Proper assessment of learning outcomes should be given due consideration since this reminds teachers and students of what they lack in the teaching-learning process. Furthermore, parents should make a religious follow-up of what their children are doing in school. From time to time they should hear feedback from teachers who are entrusted to take care of their children during daytime. It should be remembered that Mathematics learning is indeed important in this modern era. Mathematics education plays a vital role in the lives of man. Every citizen should acquire competence and development of power qualitative thinking and of the use of mathematics procedure in daily living. It is never-ending struggle to help the students to become literate, to acquire mathematical concepts and skills and to develop favorable attitudes toward mathematics. Time and again curriculum planners, policy makers and researchers have been exploring the extent through which numeracy among students develops and improves via mathematical instruction. The quality of mathematics education in the country is alarming as stipulated in research findings. However, some measures have been exhausted to address this discipline’s status which are attributed to multi-faceted reasons and causes. William Betz as cited in Salazar (2001:365) said that a citizen of the modern world cannot afford to be ignorant of mathematics because the world people live in is so highly mathematical. Hence, effective mathematics instruction has become an absolute necessity in all levels of education, particularly in the elementary level for it is here where initial mathematics foundation is laid and basic mathematical concepts are first developed. Quality mathematics education in the higher levels would only be possible if the mathematical foundation in the elementary level is solid and strong. The issue on low quality mathematics education causes more implication as people strive to deal with the plethora of globalization, educational reforms, technological change and survival issues. Mathematics as one of the languages of survival should be an attendant tool to reengineer the nomenclature of the twenty-first century criterion. It is important for without it, the students would be wanting computational skills which are very necessary in the present society. He is able to communicate with people who live about him and work with him; thus mathematics contribute to effective citizenship. It always held a key in positioning the school curriculum because it has been considered a knowledge indispensable to the educated man. In recent years, the educational system is faced with many educational problems including an oversupply of unqualified teachers, substandard quality of instruction, high drop-out rate, poor quality output and lack of textbooks and reading material. Because of these problems, it cannot deliver efficient and effective teaching-learning process. Sutaria as cited in Vios (2000), pointed out that although one cannot discount the other school elements, the teacher stands out as the primary factor behind the deterioration of some schools. She added that, â€Å"for sometimes, elementary education has been a poor step-sister in the Philippine education family. It has been referred to as education system’s weakest link and its products have often been assailed as ineffective for the world of work†. Good teaching therefore, is determined to a large extent by teachers. Obviously, teachers are a vital component of the school system in creating the excellent teaching-learning environment. Good teaching involves certain personal qualities of teachers. The identification of able teachers, the likelihood of attaining desirable teaching-learning outcomes is substantial. The teacher must manage his students so that teaching may take place. Potentials of the teacher become less important if he is unable to control his students in the classroom, hence little learning takes place. Many worthwhile mathematics tasks have been introduced to make learning effective. The idea of just verbalizing the rules and principles in mathematics and presenting examples and solutions on the chalkboard have undergone improvisation. Innovative approaches have been intertwined with the usual class presentation. Students can learn to think mathematically when teachers help them develop the conceptual and proce dural understanding of the contents of mathematics. The researcher chooses this study in order to evaluate the selected approaches in classroom management employed by the secondary school teachers. Through this the researcher will probe deeper to identify the students’ performance in Mathematics. Theoretical/ Conceptual Framework This study will anchor on several theories of learning. Ornstein (1990:58) provided some bases of this study. He enumerated several approaches to classroom management, namely: 1) assertive approach, 2) business academic approach, 3) behavioral modification approach, 4) group managerial approach, 5) acceptance approach, and 6) success approach. The assertive approach to classroom management accepts teachers to specify rules of behavior and consequence for disobeying them and to communicate these rules and consequence. The classroom manages in such a way that students should always remember who is in charge of the classroom. Teachers hold students accountable for their actions. The idea is for the teachers to respond to students’ misbehavior quickly and appropriately. If misbehavior is ignored at an early stage, it will eventually become uncontrolled, more students will become disruptive and it will affect their performance in Mathematics. The business – academic approach was developed by Evertson (1989), emphasizes the organization and management of students as they engage in Mathematics work, lead to a clear set of procedures for students and teachers to follow. Behavioral modification roots in the work of Skinner (1984) as cited by Ornstein (1990:58) involve a variety of techniques and methods, ranging from simple rewards to elaborate reinforcement training. It assumes that behavior is shaped by environment and pays little attention to the causes of problems. Teachers using this approach spend little time on the personal history of students on searching for the reason for a particular problem. They strive to increase the occurrence or appropriate behavior through punishment. With regard to the group managerial approach to classroom management, Kawains (1987) as cited also by Ornstein (1990:58) emphasizes the importance of responding immediately to group student behavior that might be inappropriate or undeniable in order to prevent problems rather than having to deal with them after they emerge. He said that if student misbehaves but the teacher stops the misbehavior immediately, it remains an isolate incident and does not develop into a problem. If the misbehavior is not noticed, ignored, or allowed, continuing for too long, it often spreads throughout the group and become more serious and chronic. The present investigation will delve into the classroom management approaches of the teachers and the performance of the students in Mathematics. The independent variable of this study will include the teachers’ classroom management approaches namely: assertive, business – academic, group managerial, acceptance and success. On the other hand the dependent variable compromises the students’ performance in Mathematics.

Journal on Aviation Education Essay Example | Topics and Well Written Essays - 750 words

Journal on Aviation Education - Essay Example This analysis can take various forms including a variety of models for performance analysis. In this chapter, the "a-ha moment" is associated with the concept of modeling the process of problem solving. It's intuitive that problem solving requires extensive analysis, but the concept of using a "comprehensive" as well as a "situation specific" methodology in unison to arrive at both a high level and an operational approach to critical issues, really makes sense (Rothwell & Kazanas, 1998). The point that seemed most unclear is the process of finding the association of data point metrics required for a valid performance matrix designed. This model for comprehensive problem-solving was exemplified by the Gilbert Performance Matrix, but it was difficult to understand exactly how to associate the data points. In Chapter 5 the concept of assessing relative characteristics of targeted learners is the main topic of discussion. This exercise includes great attention to the detail of describing learner characteristics; identifying those characteristics specifically; developing learner profiles; evaluating and describing cognitive assessment; then judging learner assessment. The "a-ha moment" was based on the specifics of what kind of learner characteristics should be assessed. ... The entire range of learner characteristics provides for a sense of uncertainty in approach, so a template of learner related characteristics worthy of consideration and useful to the design process and in focusing the efforts in the instructional design. Muddiest Point The concept that made the least sense is the theory of "cognitivism" in the instructional design process. The idea that learners develop their own strategies for learning is perhaps misleading, since all learning is based on factors associated with one's own environment and percepts developed from the influence of others (Kemp, 1985). Developing Performance Measurements In this chapter, the development of measurement criteria is suggested as quickly as learning objectives has been established. Measurements are defined as a means to track performance relative to objectives, and as such are a critical component in understanding if the learning process is working as anticipated or needs to be adjusted. A-Ha Moment The breakdown of the value and purpose of performance measurements is the "a-ha" moment in this chapter. It's intuitive that there is an impact, but the correlation to purpose was somewhat unclear. Based on the Table 9.1, the value and influence of each component in the process becomes apparent. For example, the breakdown of each fundamental element assists with the understanding of the ingredients required for success (e.g.: influence of participant reaction; participant learning; on-the-job performance change; and organizational impact). Muddiest Point The process in deciding "how" to measure performance is still confusing. The reason for decisions associated with the selection of a data collection method seems arbitrary, since all the elements described could apply to

What is CRM Essay Example | Topics and Well Written Essays - 250 words

What is CRM - Essay Example In addition, a well-managed customer relations system provides the corporate management with the important data about the customer so that the organization can move forward. Indeed, such tools as email organizers and helpdesk software can help in the management of customers since customers are the nerve center of any corporate system. Drawing from my own personal and professional experiences, I can categorically give the MacDonald’s as a good example where customer relations manager has worked well over the years. In this business, the management always engages the customers through various marketing strategies before receiving frequent feedbacks to improve quality. On the other hand, several small and medium scale companies especially those run by one person usually lack the department of customer relations management thereby having some challenges in the effective interacting with customers. For instance, some local manufacturing companies may never advertise their products or services well hence losing many customers or experiencing a fall in profits. This is majorly because there is no institution put in place to address the welfare of the customers. Therefore, customer relations management is an instrumental part of any corporation and it would only be wise in all companies employ it in their manageme nt

Project managment Assignment Example | Topics and Well Written Essays - 3250 words

Project managment - Assignment Example Company will cater premium product in hot beverages and will cover different types of teas and coffees. Shop will also provide complimenting products like cupcakes, pastries and other bakery items. People can have casual chats and enjoy the drink. Small meetings can also be held by the professional in the comfortable environment of the outlet. Shop will though provide take away keeping in mind that professionals of Murphy Street are busy most of the times. The name of the shop will be Tà © y cafà ©. The outlet will not focus on a single product, but it will focus on both tea and coffees. This way tà © y cafà © will not miss any professional in the Murphy Street. The project will be to establish the shop in Murphy Street. If the business start up is successful then more market will be covered with penetrating other regions and markets. An online ordering system will also be built. This will be helpful in catering the customers who are busy even during lunch hours and cannot come to tà © y cafà © to buy their beverage. The online system will deliver the coffee and tea to the office of the customer and will collect cash. This system will be cash on delivery. Customer can place an order for their customized beverage via the email system. As soon as the order is placed, the product will be prepared and delivered on an immediate basis. Project management is defined as the planning of the organization’s human resource and other resource in order to achieve a specific goal or complete a specific project (Gray, Larson and Desai, 2006). Project management is a task aspect where the organization utilizes its resource to achieve one time task (Kerzner, 2013). It is not ongoing work but rather is one time project which is achieved by organizing, planning, motivating and controlling different resources (Brotherton, Fried, and Norman, 2008). A

Sharia Law in Islam Essay Example | Topics and Well Written Essays - 1000 words

Sharia Law in Islam - Essay Example Moreover, they argue that the set of rules given in Sharia are not necessarily extremists and that there are positive reasons behind them. This paper contains some Sharia-opposing charges from a modern point of view, which are retaliated by Sharia-supporting facts taken from various sources (Maqsood; Cohen; Ali). One of the main criticisms of Sharia is the extremism regarding punishment for those who have sinned. Many believe that it is inhumane to cut off the hands of thieves or to throw stones at those who have committed adultery. They prefer giving such sinners sentences to prison or some other forms of legal punishments, instead of such brutal acts of violence. However, those who believe this are not well informed about the exact Sharia law concerning such offenders. According to Sharia, such measures are usually the only extreme penalty taken (if the offender’s hand is cut off, no other penalty will be given to him/her). Some Muslims even feel that this punishment is justified because they feel more sympathy for the victims of theft, rather than the thief. However, Sharia is not so strict, due to the fact that this punishment is not given to those stealers who prove that they have stolen only because they were in dire need. Although cutting the hands of the offender might seem har sh, Muslims believe that this measure prevents further such acts from happening. The Middle East, where Sharia is mostly practiced, does not contain one-handed people. This shows how effective such a punishment is in warning potential thieves, and why Sharia is considered so important in Islam (Maqsood). Another charge brought against Sharia is the punishment given to women who have had an illicit affair. For instance, there was a case of a woman in Nigeria who was in danger of being stoned by angry villagers because she was accused of adultery.However, after being taken into custody and judged by Sharia law, she was given a chance to appeal and explain herself.

DARWIN Essay Example | Topics and Well Written Essays - 1500 words

DARWIN - Essay Example Reading through the book reveals that Darwin was aware of not only what the book would mean to others with regard to their values, but also with regard to his own religious beliefs. Drawing had all his adult life embarked on a research interests that would eventually lead to him have to denounce high faith. But it is not this that most affected him. Charles had friends not only within the scientific world but also in the religious realms. In fact, even those in the academia world were still not completely open to the idea of a scientific theory that ruled out the existence of God. It is probably due to this that Darwin is seen to be cautious with his worlds. Throughout the book, although Darwin is discussing a theory that does not have a place for omnipotent deity, he refrains from discussing this issue boldly and leaves from for the religious people to still see a place for a deity in the new understanding of things. In fact, it is not once that a religious academic claimed that eve n though they did agree that evolution was real, it was only indication that God had planned it, and created creations with the power to recreate themselves, and that this was an indication that God was even greater. Darwin deliberately left these grey areas in the book, including the subsequent editions, so that he would leave a room for those who would want to look at the issues in this way. The fact that Darwin also anticipated great criticism from those who would believe that his book was an attack on God can also be clearly seen in his choice for diction. Despite the fact that Darwin was a seasoned academic, he used diction that was less scientific and, as a way to appease those who would not necessarily completely like the idea of evolution where God does not have a place in the creation of people, and other species. In this regard, Darwin is seen using vocabulary such as beautiful, wonderful etc., as a way to connect with the religious people of the time. This can be seen in chapter one where Darwin (30) has used the term beautiful to describe a number of things. First, he describes the results of cross-breeding some birds as beautiful, describing a process which he used to cross-breed birds of different colours to produce a generation of beautiful birds. This use of the word beautiful may be seen as an appeal to the emotion, as opposed to appeal to mind. In this regard, Darwin did not use to appeal to the scientific and academic aide of the debate that would ensue, but to the moral debate that would follow the publication of his manuscript. It would seem that Darwin was trying, while introducing a controversial idea, to appeal to those who could not immediately accept his ideas. Darwin also probably hoped to talk directly to the lay person as opposed to only leaving other scholars to interpret his theory to the masses. Throughout the book, it is obvious that he understated that there would be a lot of politics around his book and hat most of the academ ics would attack his book not necessarily on principle, but to be politically correct. In this regarded Darwin chose to write in a language that would be easy to read, even buy the common person who did not have a lot of scientific knowledge. He believed that

Nutrition Article Review Research Paper Example | Topics and Well Written Essays - 250 words

Nutrition Article Review - Research Paper Example Those proteins that are involved in the facilitation of biochemical reactions are enzymes and they are referred to as catalysts because they help in speeding up reactions. Examples of such enzymes include pepsin and lactase. While pepsin is a digestive enzyme and helps in the breakdown of protein, lactase breaks down lactose found in the milk. Messenger proteins that help in he coordination of bodily functions are known as hormones. Examples of hormones are oxytocin, insulin and somatotropin. While insulin regulates the metabolism of glucose and controls the concentration of glucose in the blood, oxytocin causes contraction of the uterus in women during childbirth. On the other hand, somatotropin stimulates the production of protein in the muscle cells. Storage proteins are those which store aminoacids and examples of those are casein and ovalbumin. Transport proteins carry molecules from one place to another and examples of these are cytochromes and hemoglobin. Thus, this article pr ovides an overview of the functions of proteins in our body. The presentation of this article is clear and easy understandable. Reference Bailey, R. (2010). Ptrotein Function. About.com. Biology. Retrieved on 19th February, 2010 from http://biology.about.com/od/molecularbiology/a/aa101904a.htm

Con law 4 Essay Example | Topics and Well Written Essays - 750 words

Con law 4 - Essay Example The states cannot institute such a punishment because of the due process clause of the Fourteenth Amendment, and most states are against such punishments. There have been two main aspects of consideration by the courts in defining such punishments; these are the amount of punishment and the method of punishment. The courts rely on the evolving standards of decency when considering the method of punishment. On the other hand, in considering the method of punishment the courts use the proportionality rule (Prison Conditions and the Deliberate Indifference Standards the Eighth Amendment, 2011). Over the years, there has been an extension of the Eighth Amendment to cover the conditions of the inmates’ confinement. However, the onus pressed the petitioner to prove that the officials were ‘deliberately indifferent’. Louisiana ex rel. Francis v Resweber 329 U.S 459 (1947) this case held that the petitioner had to show a reasonable intent on the part of the officer admini stering the punishment. Gregg v. Georgia 428 U.S 153 (1976) established the ‘unnecessary and wanton infliction of pain’ standard. The consideration is whether the unnecessary pain inflicted was to serve as punishment and its proportionality to the crime committed. ‘Obduracy and wantonness’ was a key requirement in this standard. The Rhodes v. Chapman case caused the further development of the Gregg standard in 1981, which expanded the scope of the Eighth Amendment to include prison conditions. In Rhodes v. Chapman (452 U.S. 337, 1981) it held that prisoners being housed in double cells is not in contravention of the Eighth Amendment. The Courts were of the opinion that the Constitution does provide for the provision of comfortable prisons; and deprivation of life’s necessities are in violation of the Constitution. However, to double-cell an inmate with a chain smoker is unconstitutional, as was held in Helling v. McKinney (509 U.S. 25, 1993). The Cou rts held that a Nevada inmate, double celled with a chain smoker, had a right to seek a court action. This is because the situation exposed him to some health hazards that he could incur as a passive smoker. However, the courts subsequently offered a more lenient standard for the prisoners; this standard is familiar as the deliberate indifference standard (Eighth Amendment and Deliberate Indifference Standard for Prisoners, 2013). Deliberate Indifference Standard Estelle v. gamble 429, U.S 97 (1976), was the first case in which the courts discussed this standard. Generally, deliberate indifference seems to people as the blatant but conscious disregard of a person’s consequences in relation to his actions or omissions. Negligence on the part of the officials is not a requirement. The court uses it in determining whether an officer has in one way or the other contravened the civil rights of an inmate. The first attempt by the courts to define this standard was made in Farmer v. Brennan, 511 U.S. 825 (1994). The test has three parts: the first requirement is a substantial or excessive risk of injury to the inmate. This requirement is heavily dependent on the facts of the case presented in court. An example of such a case is Willis v. Baldwin, 70 F.3d 1074 (9th Cir. 1995), where the courts ruled that an exposure to asbestos in a prison constituted a substantial risk of harm. The second requirement is actual knowledge of the risk by the official. Obviousness of the

My Favorite Trip Essay Example | Topics and Well Written Essays - 250 words

My Favorite Trip - Essay Example The celebration was so large and the fireworks display was so magnificent I could not help but continually wonder how much money the park must have spent on putting on such a show. However, although New Year’s Eve night itself was a highlight, I was also amazed by the diversity of activities that presented itself with Disney World itself. Rather than just being a collection of amusement rides, the park offers an amazing array of educational activities. One of the reasons that such a diversity of activities is available is due to the fact that such a diversity of individuals go to Disney World each and every year. Each one of these has unique desires, goals, tastes, and hopes for their overall experience. As a way to meet these, Disney World has provided a selection of activities that can ensure that each and every person that goes there will find at least one or two activities that they would really like to do while there. While there I engaged in almost all of the activities that they had with the exception of the animal displays. My experience was so positive that I would highly encourage anyone to plan a visit to Disney World as a way to make a holiday even

Summary of Thoughts Essay Example for Free

Summary of Thoughts Essay The purpose of tourism planning Tourism has grown through the years to become the single largest industry in the world. Tourism may not be considered as a discipline or an industry considering that it is multidimensional and leverages on several disciples in satisfying functional, aesthetic and financial needs of individuals, communities, businesses and government at different levels. In this vein, it is essential to create plans and planning tools that integrate the interest of these various stakeholders without compromising the integrity of the limited resources and ensuring they are preserved for use of future generations. In carrying out tourism planning, it is essential to reconcile the various actors involved in creating plans for harnessing and use of environmental resources in the development process. These are the business sector which primary aim for planning is profit and returns; public sector with a joint aim of regulation, marketing and promotion towards economic improvement; the non-profit sector involved in creating plans that generate revenue not for investment returns but to be plowed-back for operational and capital costs; and last of all professional consultants a group that provides the most effective assistance in accomplishing better and unbiased tourism planning. Four goals which should guide the tourism development planning process in order to achieve an all-encompassing success are: the user-oriented planning policy aimed at provision of user (visitor) satisfaction; an environmental sustainability approach towards ensuring increased economic and business returns on investment; sustainable use of resources; integration of tourism into the social and economic life of communities. For successful tourism planning, plans at three scales of on site, destination zone and regional scale should be synchronised without any being considered in isolation from the others. The tourism planning process is incomplete in the absence of individual input as well as cooperation and collaboration from the affected communities. The economic benefit of tourism is very crucial especially as its development is often the bane of some destinations. However, policies on tourism development are made by a government in order to ensure a sense of control and coordination in the overall tourism development planning process as well as a sane implementation. All three players i.e. public, market and government need to cooperate, collaborate and coordinate to avoid haphazard development of the tourism planning process. The changing dimensions of tourism planning. Tourism has continued is not static and has responded to the dynamic environment and market forces due to evolving change in values, demands and challenges of the various stakeholders associated with the industry. These changes also have translated to problems in the planning of tourism, which has been associated with (but not limited to): Non-human factors (physical environmental responses), globalisation, political paradigm shift, social and planning changes, increase in knowledge and perceptive responses. The tourism policy agenda has also changed since the upward turn of growth post World War II, which resulted in reduced government control and deregulation of the process. This transformation can be captured through five distinct phases as follows: 1945-55 institutional dismantle and streamlining; 1 955-70 government involvement in economic tourism; 1970-85 government involvement in infrastructure and regional development; 1985-2000 continued government regional development and community/individual participation; and 2000- present cooperative and collaborative planning, environmental consciousness and resource orientation. The influence of the UNWTO cannot be overemphasised through some of these phases of change and evolution. Five broad approaches have been adopted through the evolution of tourism planning with each one having its distinct functional focus. These are: Boosterism – the seeming vastness of cultural and natural resources generated exploitation of the same for the sake of tourism development Economic/industry approach – characterised by economic growth, competition, market forces and returns in examination of social and environmental issues. Physical/spatial approach – emphasis on minimising the negative impacts of tourism on the physical environment Community oriented approach – partnership and local community participation in planning and decision making process and the process itself; a bottom-up form of planning. This approach has been identified as a difficult one in the face of government control and decisions being made for the communities without recourse to communal opinion or say so. Sustainable tourism approach – coordinative, iterative, integrative and strategic incorporation of economic, community and spatial approaches for sustainable development of tourism, while relying on government for regulation. Finally, to achieve sustainable tourism planning, five key mechanisms are expedient – cooperative and integrated control system; industry coordination; increased consumer awareness; increased producer awareness; and yielding of conventional planning to strategic planning. Ebenezer Howard’s Garden City Ebenezer Howard identified the need to carry out planning of cities considering the appalling state of the cities and urban areas in the late 1800s subsequent to the industrial revolution taking place across Europe. He recognised the importance of the preparing and implementing plans while giving much consideration to the influence of liberal democracy every step on the way i.e. the success of the planning process was very much dependent its reconciliation of the social and political ramifications within the target environment. Four democratic disjoints were identified and considered and a balance created between in his attempt at creating some semblance of structure in the urban development process of his garden cities. Inclusiveness vs decisiveness Central vs local control Rights vs utility Equality vs liberty In resolving the opposing inclusiveness and decisiveness, by portending that given the right conditions, a compromise will be reached towards making appropriate and timely decisions subsequent to the adoption of community and individual participation as well as cooperation in the planning process. Local interest although very essential in planning for and with members of the community, the need for concession to interests outside the immediate community and that of a central governing body is of critical importance for success to be achieved; thus bringing a balance between central and local control. A way towards reconciling between rights and utility, included adoption of collaboration between market utility, community utility and democratically established rights, at the local level. This involved upholding utility towards the ‘greater good’ of the community while not neglecting the importance of individual rights. Finally, Howard’s ideal required for individual interest and liberty to co-exist; such that personal freedom and collective responsibility were key factors in resolving the conflict between equality and liberty. Yet land was to be seen as a collective property demanding equality of ownership. Conclusion All three materials agree on imminent salient points in the planning process whether this is for a community, city, region and activities there within such as tourism. Howard’s idea of urban planning integrates social, economic and political (government) factors as essential towards a successful attainment of an ideal city while placing high importance on the need to involve members of the community in making decisions that concern the land around them. Tourism planning is not an end in itself, rather with adequate management it leads to the attainment of individual, community, corporate and governmental goals. In this vein, collective action by all stakeholders is imminent for the continued success of the process and survival of the resources on which tourism is based while yielding returns for continued growth of tourist destinations. REFERENCES March A. (2004). Democratic dilemmas, planning and Ebenezer Howard’s Garden city. Planning Perspectives. 19, 409-433. Gunn C. and Var T. (2002). Tourism planning: basics, concepts and cases. 4th ed. Routledge, New York. Hall C. M. and Lew A.A. (2009). Understanding and managing tourism impacts: an integrated approach. 1st ed. Routledge, New York Mason P. (2012). Tourism Impacts, planning and management. 1st ed. Routledge, New York The changing dimentions of tourism planning. Extract lecture note Fall 2012-2013 for course delivered by Dr. Habib Alipour

Informal Jobs in Nicaragua

Informal Jobs in Nicaragua Freddy Espinoza Nicaragua is a third world nation located in Central America. The capital of Nicaragua is Managua. It is the biggest country of the region with an extension of 129,442 km2. Nevertheless its population is small in comparison with its size, only 6,071,042 habitants, although some cities like the capital, Managua, and Leà ³n are overpopulated. Nicaragua has had hard knocks in its economic history, but also has had good times. In the 60’s the economy of the country was good and increasing because of the industrialization but it started to decrease when people started to feel the oppression of the dictatorship. Also the economy was losing power because only the government and its allies had all the money; they were the largest owners of the industries while the rest of the population was poor. Then in 1972 the economy got worst because of the earthquake of that year which destroyed almost complete the downtown of the capital; many business and factories were destroyed so the production of the country decreased. In 1979 started the revolution (civil war) against the dictatorship Anastacio Somoza, causing a very low economic performance. During the revolution people were fighting in the rural areas therefore most of the croplands were destroyed. This caused the production of food to decrease and due to the shortage between the demand and the supply the prices were forced to increase in order to contract the demand. Also the revolutionaries were recruiting men in order to have more power and fight against the National Guard, which was the president’s personal army. The reclusion caused a lack of labor for the production of goods because they had almost all their people working in their guard. With this low production the inflation rate reached a percentage of 70% in 1979. The communist government of Daniel Ortega overthrew Somoza but they didn’t do something good for the economy. They stayed in the power by imposing strength and controlling the imports and exports, so the other countries with different thinking couldn’t export to Nicaragua because the government would not let their products come i nto the country. Due the political and economic crises in those times, Nicaragua’s external debt increased excessively, even more than its gross domestic product; being the debt impossible to pay. Since that time, government companies have been privatizing in order to reduce the external debt. Nowadays the economy has improved but there are still delimited works and unemployment creating a social-economic problem because many people have opted for informal jobs. Informal jobs are a type of work that occurs mostly in developing countries, these are characterized by employments that don’t comply with legal formalities. They are divided in two: wage employment and self-employment. In Nicaragua informal jobs are considered as people’s works which are not in the formal sector of the economy. These jobs are not recognized by the INSS (Instituto Nicaraguense de Seguridad Social) which control the requirements and rights of workers, or are people who decides to work by themselves and they don’t inscribe their business in the corresponded institution. In Nicaragua 63% of the population is considered poor, of that 63% the 43% is considered extremely poor and the 20% is considered poor. The education and sanitary conditions have increase but no too much, and almost the half of the population is unemployed. Half of the population doesn’t finish their studies. The level of education sometimes is until 6th grade but in rural areas it hardily reaches 4th grade Every company wants the best for its economy so they try to look for the best level of workers that they can have, that’s why everybody needs a curriculum is they want a job in a formal company and have a good salary. The relation of this whit informal jobs is that in Nicaragua many people don’t have a good grade of education and if they don’t study a major they are not going to be able to compete for good works because their lack of knowledge is going to impede them get a work that another person with a major in that work knows how to do it. We see that every time it is more important for a person to study a major and get degrees in it because in that way they can win the competition against others and get a better job. Unfortunately unemployment is everywhere and Nicaragua does not offer too many good works and they are many college graduates who are looking for a job or working in a different area of what they studied. When people don’t even find a job in another area, sometimes they are forced to work in the informal sector and it get worst for people who don’t have a major that’s why we see a lot of immigrants working in our neighbor country of Costa Rica and The United States. Sometimes the companies get advantage of this situation paying less or disrespecting the rights of workers. However they are people who look these problems and they decide to have self-employment because they prefer to earn their own money and work hard for a better future than feel their selves disrespected by someone else. In 2003 the INEC (Instituto Nicaraguense de Estadisticas y Censo) calculated that the amount of people working in informal Jobs according to their education was: 4% from college g raduates, 27% from high school, 46% from primary and 23% from any grade of education. Nowadays 79.2% of homes in Nicaragua have people working in the informal sector; and in many they are the principal income for the family. This information was given by the recent survey prepared by the firm M R, which by face to face interviews consulted 1,600 people over 16 years in all regions of the country. The rural population forms the biggest amount of people working in this sector; the cause of this is almost in its totality due the education because in rural areas the education is difficult because the teachers have to travel through difficult paths where the communication is difficult and in some places it does not even exist yet, the students have to walk large distances sometimes confronting dangerous rivers in order to get education but sometimes it is impossible to get in some days because in winter because the lack of communication routes and the river flow increases don’t let the student go to his destiny. Informal jobs in urban areas: Urban areas like Managua are characterized because you can find people from all the areas of the country that have come to the urban areas looking for a best future and good opportunities of work. Usually people from rural areas are the principal ones who emigrates to the urban areas looking for a best income but sometimes what they find is not what they thought. Due to their lack of education people hire them just like gardeners, guards, and mates earning a low salary and sometimes they don’t know their rights and are overexploited or they just do not denounced their bosses in order to don’t lose their jobs. In urban areas the biggest amount of informal jobs are seen in their local markets. Managua has 8 markets, being ‘el Mercado oriental’ the biggest market in the country and in Central America the new official data of the Corporacià ³n de Mercados de Managua (Commema) indicates that ‘el Mercado oriental’ is officially composed of 91 blocks. In these markets are estimated 35 thousand fixed traders and a similar amount of informal workers who works with baskets, wagons, and some ones who carry their products; these people are called itinerant workers. Meanwhile the itinerant workers work by themselves they are others who prefers to work for somebody else in the business of the markets, but the problem is that they also get in the informal sector because almost in all the cases they don’t get a formal contract and they are not inscribe in the INSS. These markets have a committee named CONMEMA which collect leases but they don’t collect any money f rom itinerant workers. Also they are many people who decided to create their own business at home and they create a â€Å"pulperà ­a†, this is basically a minimarket where you can find basic things that you forgot to buy in the supermarket commonly normal goods and inferior goods. In Managua and Masaya you usually are going to find â€Å"fritangas† at night, fritangas are small restaurants where you can find typical food and their food is characterized for being unhealthy but delicious; the fritangas are not registered or controlled by the ministry of health in the majority because they have emerged spontaneously and they are not famous enough to attract the attention of the institution, even though they are some others which comply with all the requirements and licenses. Actually fritangas have taken part of our culture and if you are a foreign you should try it when you visit Nicaragua. In the semaphores you will see the different products that the itinerant workers sell to the cars since fruits of the season until covers for cellphones and exotic animals like parrot. Government institutions like the MARENA (Ministerio de Ambiente y Recursos Naturales) have taken rules against the sale of exotic animals but they are still people selling. Also they are people who are glass cleaners, so they wait the semaphore to turn red in order to start working but sometimes they don’t get even a Cordoba. In these places we can even see the influence of child exploitation in informal jobs and homeless. Actually they have appeared women carrying newborn children and they ask for money to the cars and pedestrians, they do all these under the shining and hot sun of the tropic. They are other parents who came with their children to work and their children wait in the boulevard while the parents work, or they help their parents. The child exploitation also is reflected with paren ts that wait and watch their children since the boulevard, observing that they are working constantly either selling a product or begging. Child exploitation is common in informal jobs because it is the only place where children can work. According to Nicaraguan laws their age don’t let them work even they want to work because it is considered child exploitation so if they get a job in a formal business or company this can be demanded, meanwhile the informal sector is not controlled or regulated by any organization so they can work there with any problem while there is not an investigation. The situation in the semaphores is sad to see. Even though it has being show in national television programs and television reports, it is still seeing clearly that they are not changes and the situation continues. Informal jobs in rural areas: Rural areas have the biggest rate of informal jobs the causes are their level of education and the developed of the region. Because of the limited accessibility and the lack of infrastructure the economy activities are limited and it is based in agriculture and animal husbandry. In the most remote rural areas, people mostly harvest for their own consumption and the animal husbandry is scarce. Their income is only from the little amount of product that is left after they save enough products for consumption. The little money that they earn is used to buy clothes or a tool to improve their harvest. Commonly these people have only a cow and two chickens; although it is hard to believe they have learned to subsist just with that limitations some people continue doing it and they have family and are able to raise their children.

Overview of Cancer Treatment Trials

Overview of Cancer Treatment Trials Knowing the Enemy In an era gripped by the promise of cytotoxic chemotherapy, a few dissenting voices was heard. Indiscriminate chemotherapy could not be the only strategy to attack cancer. To attack a cancer cell, one needed to begin by identifying its unique biological behavior, and vulnerabilities. Hormone Therapy for Prostate Cancer Charles Huggins, a urological surgeon at the University of Chicago, was a specialist in diseases of the bladder, kidney, genitals, and prostate. The prostate is a small walnut shaped gland wrapped around the outlet of the urinary tract in men. Cancer of the prostate represents one-third of cancer incidence in men, six times that of leukemia and lymphoma. In the late 1920s, by performing surgical castration on dogs, Huggins found that the hormone testosterone kept both the normal and cancer cells in the prostate alive. Rather than performing a surgical castration on his patients, Huggins injected a female hormone into their bodies to inhibit testosterone function. He called the method chemical castration. As with surgical castration, Huggins found that patients responded to the therapy, with minimal side effects. But many of the patients who responded to the therapy eventually relapsed. Beatsons Riddle In the late 1890s, a Scottish surgeon named George Beatson had learned that the removal of the ovaries from cows changed the quality of their udders and altered their capacity to lactate. Intrigued by the inexplicable link between ovaries and breasts, Beatson surgically removed the ovaries of three women with breast cancer. To his astonishment, the breast tumors of his three patients shrank dramatically after the surgery. But when surgeons in London tried to apply the method to a larger group of women, only about two-thirds of the breast cancer patients responded. Solving the Riddle In the mid-1960s, Elwood Jensen, a young chemist in Chicago, working with Huggins, came close to solving Beatsons riddle. He found out that estrogen, the principal hormone secreted by the ovaries, worked by binding to a receptor in a target cell. He discovered that breast cancer cases could be divided into two types, depending on whether its estrogen sensitive or insensitive, ER-positive and ER-negative tumors. ER-positive tumors, possessing the receptor, would respond to Beatsons surgery. ER-negative tumors not possessing the receptor, would be unresponsive. The simplest way to prove this theory was to launch an experiment. But the surgical procedure had fallen out of fashion. An alternative was to use a drug to inhibit estrogen function. But Jensen had no such drug. Tamoxifen Trial Tamoxifen was an anti-estrogen compound developed by the hormone biologist Arther Walpole in the early 1960s. In the summer of 1969, Moya Cole, a Manchester oncologist specializing in breast cancer, launched a clinical trial at Christie Hospital in Manchester. Forty-six women with breast cancer were treated with tamoxifen. The response was almost immediate in ten patients. The tumors in the breast and the lung metastases shrank. But like Hugginss prostate cancer patients, many of the patients who responded to the therapy eventually relapsed. Halsteds Ashes Moya Coles tamoxifen trial in 1969 was designed to treat women with late stage metastatic breast cancer. But Cole wondered about an alternative strategy. What if women with early stage tumors were treated with tamoxifen? Bonadonnas Adjuvant Chemotherapy Trial A similar idea occurred to a 33-year-old oncologist named Paul Carbone at the NCI ten years ago. Inspired by Min Chiu Li, Carbone had launched a small trial in 1963 and found out that adding chemotherapy after surgery reduced the rate of relapse from breast cancer. Carbone and his team called this treatment adjuvant chemotherapy. It would remove microscopic deposits of malignant cells left behind after surgery, completing the cancer-cleansing task that the surgery had set out to do. In 1972, an Italian oncologist name Gianni Bonadonna proposed to the NCI a large randomized trial to study adjuvant chemotherapy for early stage breast cancer. In the summer of 1973, Bonadonna began his trial by randomizing nearly four hundred women half to treatment with CMF (a toxic three-drug cocktail) and half to no treatment. Bonadonna presented his results in the winter of 1975. About half of the women in the no treatment group had elapsed while only one-third of the group receiving the adjuvant chemotherapy had relapsed. So adjuvant chemotherapy had prevented cancer relapses in about one in every six patients. The Fisher Adjuvant Tamoxifen Trial What if the adjuvant therapy was done with hormonal therapy instead of chemotherapy? In January 1977, Bernie Fisher recruited 1,891 women with early stage ER-positive breast cancer. He treated half with adjuvant tamoxifen and the other half with no tamoxifen. By 1981, he found out that adjuvant therapy with tamoxifen reduced cancer relapse rates by one-half. In 1985, Fisher reported that the effect of tamoxifen treatment was even more dramatic. Among the 500 women older than fifty assigned to each group, adjuvant tamoxifen had prevented fifty-five relapses and deaths. Lessons Learned By the 1980s, the old paradigms of treatment had evolved into new paradigms. Halsteds radical approach to attack cancer cells was reborn as adjuvant therapy. Ehrlichs magic bullet was reincarnated as hormonal therapy. Although neither of these alternatives offer definitive cures, these trials had confirmed two important principles of cancer biology and cancer therapy: These trials etched the message that cancer was heterogeneous. Cancers came in variety of forms, each with unique biological behaviors. The heterogeneity was genetic: some responded to hormonal treatments, other not. And the heterogeneity was anatomic: some cancers were local, while others spread to distant organs. Understanding that heterogeneity was of deep consequence. It was essential to know the cancer as intimately as possible before rushing to treat it. For instance, tamoxifen treatment only applies to ER-positive breast cancers. Palliative Care Palliative care is the branch of medicine that focuses on symptom relief and comfort, founded by Cecily Saunders, an English nurse, physician and social worker. She created a hospice in London in 1967 to care specifically for the terminally ill and dying. Counting Cancer In November 1985, a Harvard biologist named John Cairns measured the progress in the War on Cancer by revitalizing old records that had existed since World War II. He went through the cancer registry, and state-by-state statistics on cancer-related deaths to get a portrait of cancer over time. He used the cancer registry to estimate the number of lives saved by the therapeutic advances since 1950 and divide these therapeutic advances into various categories. His findings were: (1)Less than 5 percent of patients diagnosed with cancer in America; and (2) Less than 10% of patients who would die of cancer, had enjoyed the advances in cancer therapy and screening. Cairns analysis was widely influential, but it needed some measure of the comparative trends in cancer mortality over the years. John Bailar and Elaine Smith from Harvard provided such an analysis in the New England Journal of Medicine in May 1986. Bailar-Smith Analysis In the analysis, Bailar-Smith did not use survival-rate analysis because survival-rate analysis can be sensitive to biases such as cancer screenings. They used overall mortality instead. To compare samples over time, they normalized the population to the same standard. According to Bailar-Smith: Cancer-related deaths had increased by 8.7 percent from 1962 to 1985. The increase reflected many factors, but mainly because of the increase in lung cancer caused by the increase in smoking rates in the United States. Bailar-Smith noted that the 35 years of intense efforts to improve the treatment of cancer must be judged a qualified failure. As Cairns had already pointed out, prevention was the only intervention known to reduce the aggregate mortality for a disease. Bailar argued that prevention, as a strategy, had been neglected by the NCI in its pursuit of cures. Treatment strategies received 80 percent of the money while prevention research received about 20 percent. A similar bias existed in private research institutions. Bailar-Smith noted, A shift in research emphasis, from research on treatment to research on prevention, seems necessary if substantial progress against cancer is to be forthcoming

Kants Theory of Deontology and Euthanasia Essay -- Kant Assisted Suic

I am going to apply the theory of Kant’s Deontology to the case regarding assisted suicide for psychological suffering. Based on Kant’s theory, I have found suicide morally unjust. This case is about euthanasia and assisted suicide. On September 28, 1991, Dr. Boudewijn Chabot administered a sufficient amount of sleeping pills and a liquid drug mixture to a patient with the intentions of assisting the patient with death. The patient, Hilly Bosscher, was suffering from depression, and psychological pain. She was recently divorced from a 25 year abusive relationship, and her two son’s had died. The doctor determined she suffered from unbearable pain, genuinely desired to die, and freely and competently made such a request. On the same day Dr. Chabot administered the medici...

Essay --

Jack Zalewski Period: 2 1/1/14 John D. Rockefeller, Andrew Carnegie, J.P. Morgan, and Cornelius Vanderbilt, names that speak volumes, and during the end of the 19th century they were the quote on quote â€Å"kings of the United States.† With the Civil War over and the United States in a rebuilding process, corporations for steel, oil, and railroads grew rapidly in this time. Big businesses had economic and political effects on the United States, which caused responses by the Americans. The businesses were thriving and driving the economy forward, into a state of balance. These companies also controlled a big portion of the election outcomes and political ideas. The United States citizens did not always want these companies but the United States needed them to keep the economy. The economy slowly but surely began to return to a state of balance. The prices of food, lighting, fuel, and housing were lowing as a result of big business. Thomas Edison's creation of the light bulb made lighting homes easier and safer. Farmers were smarter with crop production, and grew what they needed to the grow so they would drop to a lower price but not low enough that it would cause an overproduction.(Doc. A) The North began to increase their use of industry by creating huge factories and increasing the use of railroads. The South had to find a new way to live without the use of slavery. Many southern planters turned to sharecropping as their agricultural base. Sharecroppers were tenant farmers especially in the United States. The would be provided with credit for things such as seed, tools, living quarters, and food. There was a â€Å"second† Industrial Revolution with the increase of factories in the North and even some in the south, and there was a sh... ...successful railroad riots. During the speech a bomb it throw into the crowd killing a policeman, police then raid labor and radical offices. Unions like the American Federation of Labor rose up as a powerful union against the big businesses. The Civil War is in the past and the United States needed to rebuild. The names of great businessmen like John D. Rockefeller, J.P. Morgan, Andrew Carnegie, and Cornelius Vanderbilt. Big businesses had economic and political effects on the United States, which caused responses by the Americans. The United States citizens did not always want these companies but the United States needed them to keep the economy. Businesses were thriving and helping the economy improve, into a state of balance. Big business dominated the United States, but Americans were not having it, like LeBron James blocking Tiago Splitter in the NBA Finals.

Physician-Assisted Suicide Essays -- Medicine Medical Death Papers

Physician-Assisted Suicide In today's society, a very controversial issue is physician-assisted suicide for terminally ill patients. Many people feel that it is wrong for people, regardless of their health situation, to ask their doctor or attendant to end their life. Others feel it is their right to be able to choose how and when they die. When a doctor is asked to help a patient to their death, they have certain responsibilities that come along with it. Among these duties, they must prove valid information as to the terminal illness the patient is suffering. They also must educate the patient as to what their final options may be. When they make the decision of whether or not to help the patient into death, and should they accept responsibility, they must provide the lethal dose of medicines that will end the life of the patient. For those, myself included, who believe physician-assisted suicide should be their choice, we feel it should be legalized because: they don't want to go through the suffering caused by the illness they have. They fear the loss of their independence because they feel they become a burden to their family or friends. On the other hand those opposed to the issue of assisted suicide feel it goes against religious beliefs and common medical ethics. They also believe that there is always the possibility that a miracle will occur and the patient will overcome the illness and also that the doctor could have provided the wrong diagnosis to the patient initially. The strongest reason against physician-assisted suicide has been the idea that if assisted suicide becomes legal, it will get out of hand and target certain people in society, such as those with disabilities. In 1990, physician-assi... ...you, unless you become a patient. With the freedoms offered to us, we should not even have to ask a doctor for permission about suicide. People should be allowed to decide their fate, just as they can decide whether to drive or walk to the grocery store. This should be the case, especially for terminally ill patients who are greatly affected by a disease. The writer feels that life is something that is valuable, even when people can't move around themselves, or can't do all things for themselves. Life isn't just something that everyone inherits. People were given life for a reason, and whether that reason is to work through a terminal illness or to make it through life without any health problems, nobody should be able to choose their time of death. Someone who fights through a terminal illness dies with more dignity than someone who takes the easy way out does. Physician-Assisted Suicide Essays -- Medicine Medical Death Papers Physician-Assisted Suicide In today's society, a very controversial issue is physician-assisted suicide for terminally ill patients. Many people feel that it is wrong for people, regardless of their health situation, to ask their doctor or attendant to end their life. Others feel it is their right to be able to choose how and when they die. When a doctor is asked to help a patient to their death, they have certain responsibilities that come along with it. Among these duties, they must prove valid information as to the terminal illness the patient is suffering. They also must educate the patient as to what their final options may be. When they make the decision of whether or not to help the patient into death, and should they accept responsibility, they must provide the lethal dose of medicines that will end the life of the patient. For those, myself included, who believe physician-assisted suicide should be their choice, we feel it should be legalized because: they don't want to go through the suffering caused by the illness they have. They fear the loss of their independence because they feel they become a burden to their family or friends. On the other hand those opposed to the issue of assisted suicide feel it goes against religious beliefs and common medical ethics. They also believe that there is always the possibility that a miracle will occur and the patient will overcome the illness and also that the doctor could have provided the wrong diagnosis to the patient initially. The strongest reason against physician-assisted suicide has been the idea that if assisted suicide becomes legal, it will get out of hand and target certain people in society, such as those with disabilities. In 1990, physician-assi... ...you, unless you become a patient. With the freedoms offered to us, we should not even have to ask a doctor for permission about suicide. People should be allowed to decide their fate, just as they can decide whether to drive or walk to the grocery store. This should be the case, especially for terminally ill patients who are greatly affected by a disease. The writer feels that life is something that is valuable, even when people can't move around themselves, or can't do all things for themselves. Life isn't just something that everyone inherits. People were given life for a reason, and whether that reason is to work through a terminal illness or to make it through life without any health problems, nobody should be able to choose their time of death. Someone who fights through a terminal illness dies with more dignity than someone who takes the easy way out does.

Cafe Nero Marketing Plan

[pic]vvv v Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 3 Overview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 4 Marketing Audit†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 5 PEST Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 5 Market Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 8 Micro Environment †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 10 Internal Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 12 SWOT Analysis.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 13 Assumptions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. â € ¦.. Page 14 Marketing Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Page 15 Strategy Choices†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Page 16 Marketing Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 17 Places†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 17 Products†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 18 Prices†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 18 Promotion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦.. Page 19 Control & Evaluation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Page 20 Expansion †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦. Page 20 Success of new products and targeting operations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 20 Brand awareness†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 21 Introduction to International Expansion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 22 Which Country†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 22 How to Enter†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 23 What Marketing Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 23 References & Bibliography.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. Page 24 Appendixes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Page 25 Introduction This marketing plan analyses the key success factors of the company and our current market position in order to set the next market objectives and plans a one year plan strategy to reach those objectives. In the second part, this marketing plan outlines the issues that need to be considered to implement Caffe Nero overseas by analysing of international marketing of the company. Caffe Nero Group Plc Caffe Nero Group Plc was founded 1977 and currently owns 290 stores from Brighton to Glasgow with ? 0,7 million as turnover. We provide Italian coffee in European style coffee houses. Our philosophy consists on serving the best quality coffees and food in a friendly way in a pleasant atmosphere. Corporate Objectives †¢ Increase our market share in UK in order to be the leader. †¢ Starting international expansion in the Western Europe 1. Overview 1. 1 Market segmentation The coffee shop market in UK is estimated at ? 540 million in 2006 and had increased by 109% between 1999 and 2004 (Mintel, 2005). This market has emerged in 1990. It is dominated by single-site and independent coffee stores which account for 35% in terms of outlets numbers. However, branded coffee shop companies have grown significantly. In 2004, the top four branded coffee shops, which include Starbucks, Costa, Caffe Nero and Puccino’s, accounted for 23% of the whole market and were expected to keep expanding (Mintel, 2005) (Figure 1). Caffe Nero Group Plc is the last entrance between the top fives competitors in the UK coffee shop’s market. We currently own 290 stores with a turnover of ? 90,7 million. This is due to an aggressive expansion strategy that we have conducted from 1999. Indeed, we were ranked 20th on the annual listing that gather rapidly growing European companies in the 2004 and 2005 Europe's 500. Figure 2 shows how the market shares were split between the top five competitors in 2004. 2. Marketing Audit This section shows external and internal factors that characterize the coffee shop market. It is essential to determine them in order to have a better understanding of the market characteristics. 2. 1 PEST Analysis Political & Legal Environment Fair trade coffee is becoming an important issue in UK since Starbuck introduced it in 2002. It appeared first in 2000 in the US where activists pressured Starbuck to carry fair-trade coffee in their outlets. Mintel found that 25% of adults who have been to coffee shop agreed that more coffee shop should sell Fairtrade products (Mintel, 2005). This is certainly a significant figure that coffee shop and other outlets selling coffee cannot afford to ignore. The smoking-ban in the UK will be enforced in summer 2007. This means that smoking will be prohibited in all pubs, clubs, restaurants, coffee shops and other public places. This may have both positive and negative impact on the coffee shop market. As happened in Ireland and Scotland where the ban has already been adopted for several years, people are likely to eat more in coffee shop since they will be no longer bothered by smoke when eating. However, coffee shops that do not provide an outside smoking area are likely to observe a decline of their visiting as smokers enjoy having cigarettes when drinking coffees. Economic Environment There are signs that boom in the UK coffee shop market is over. Store opening has declined from 2002 (Figure 3) as well as year-on-year growth that has declined from the peak of 23% in 2001 to 9% in 2005 (Figure 4) (Bremner C, Euromonitor international, 2005). Social Environment UK population is about 60. 2 million with 48 million people living in urban area, where coffee shops tend to be concentrated. Mintel carried out a survey that reveals that the most typical user is in the 25-34 brackets (Mintel, 2005). More precisely, the 20-24 age groups and the wealthy achievers category are the biggest clientele of branded coffee shops. They are forecast to continue rising until 2009 according to UK National Statistics (UK National Statistics, 2006). As mentioned above, coffee shop market seems to approach the maturity. Thus, coffee shop companies focus more on how increase spends by head. Thereby, the rise of Personal Disposal Income (PDI) has become an important factor for companies. In fact, the coffee shop market has taken advantage of the PDI that has been rising since 1999. This should continue until 2009 at least, since PDI is set for similar growth (Mintel, 2005). Allegra’s survey, based on 7500 coffee shoppers’, sample points out that the most important reason for visiting coffee shop is to relax and to meet friends and colleagues (Allegra Strategies, 2006). Mintel’s survey makes clear that there is no gender bias in coffee shop consumers which is of such importance for the outlets since this makes coffee shops places ideal for couple as well as suitable venues for single men and women to socialise in mixed company (Mintel, 2005). According to Allegra’s survey, coffee bar loyalty is increasing, with significantly more than half of consumers surveyed in 2005 mentioning that they mainly visit their favourite coffee shop (Allegra Strategies, 2006). However, this survey shows that â€Å"convenience of location† is the most important reason consumers select a given coffee shop. Thus, the number of outlets is a critical element. Coffee suffers from its image as it contains caffeine which can produce coffee addiction. This may lead people to fear the caffeine dependency. Therefore, Starbuck has communicated that coffee has high level of antioxidants which have been shown to help prevent cancer, heart disease and other conditions. Technological Environment There is a general direction to transform outlets into media and community area centre. Thus, coffee shops develop Wireless Internet Hotspot and coffee book store. For instance Starbuck, has developed high-speed wireless Internet access through a deal with T-Mobile. Besides, Costa and Starbuck have developed electronic card that allows customers to get points when purchasing coffee shops’ products. Customers can use those points to get free products and use this as debit card. 2. Market Analysis Market Shares There is an intense competition between the top three companies. The following picture shows the market shares of the three main competitors by the number of outlets. [pic] Market Trends There is a general trend for branded coffee shops to increase spends by head. This required to create interest and stimulate demand by introducing new drinks and patenting them or wider selection of gourmet food. Thus, a general strategic trend for the top four coffee shop companies consists to emphasize on developing new products and pushing larger cup size. Food has become essential for them since it really helps to increase spend by head and allow to infringe on the fast-food market as well. Therefore, coffee shops have added into their menu hot and cold meals such as pizzas, paninis, salads, sandwiches, etc. Even though the market is approaching maturity, there are still high consumer demands and opportunities identified in the UK, according to Allegra (Allegra Strategies, 2006). Thus, the top five companies emphasize on keeping on expanding with different methods. They purchase and implant new outlets and have started to move into provincial region. Despite the fact that those provincial stores are less lucrative than stores in city-centre, they offer opportunities, allowing companies to secure higher levels of brand recognition as well as market share. Franchising and licensing have become important keys to growth as well. This allows companies to avoid paying extortionate retail rents and limit their risk. Besides, companies use partnerships with retailers and other consumer services such as banks, bookshops or supermarkets to increase their market share. Both Starbuck and Costa adhere to Fairtrade label and have launched their own Fairtrade coffee certified by the Fairtrade Foundation. We do not serve coffee certified Fairtrade. We adhere to self-imposed guidelines to ensure that growers receive a fair price. Thus, we are not allowed to call our coffees ‘Fairtrade' as that is a commercial trademark. However, we are committed to purchasing coffee beans that meet the International Coffee Organisation’s (ICO) standards. This consists in paying a fair and decent price to farmer as well as to trade only in quality coffee as proposed by the ICO Coffee price does not seem to be a determinant factor. Indeed, Starbuck charges quarter more than most other shops and raises prices in line with shifts in coffee prices, which suggest their consumers are not affected by their pricing (www. morningstar. com). Moreover, despite operator price increase, the market has increased of 9% in the past 18 months. In fact, since coffee is more of a luxury product than a necessity, it is a kind of price inelastic product to some degrees (not exceeded ? ,5). 3. Micro Environment Consumers Analysis The survey carried out by Mintel specified that customer of Caffe Nero are slightly younger than other coffee shops. Indeed, 60% of Caffe Nero’s customers are under 34 years old. Furthermore, UK National Statistics forecast that the 20-24 age group, which is our biggest clientele, is going to increase (UK National Statistic , 2006). (For more detail, see appendix 1) According to Mintel’s findings, our customers are more likely to flit between brands than Starbuck or Costa’s customer (Mintel, 2005). We do not believe that our clientele is disloyal. This is explained by the fact that we have less outlets than Starbuck or Costa and so their clientele does not need to flit between brands as they find their favourite branded coffee shops everywhere. Competitors Analysis Starbucks Corporation Created in 1971 in Seattle, Starbuck is the world’s largest coffee shop company and the UK leader since 2002. Starbuck has currently 10 000 stores across the globe and 532 in UK. Its brand awareness is high despite increasing criticism from the anti-globalisation lobby. Generating $7. 8 billion as revenue in 2005, Starbucks has a real important investment capacity. Costa Coffee Ltd Founded in 1978 and acquired in 1995 by Whitbread Group, Costa Coffee used to be the largest coffee shop in UK before Starbucks came. Costa Coffee owns 500 stores across UK and has started international expansion in the Middle East, in India and in Cyprus. As Costa is part of the Whitbread which owns hotels, restaurants and many other businesses, it has an important investment capacity. Puccino’s Puccino’s is a private company created in 1996. It has about 110 stores but does not own them, as the outlets are franchised. Thus, Puccino’s does not have a real power. Its turnover is about ? 0 million. Coffee Republic Coffee Republic was created in 1995. It became one of the largest independent espresso bar brands of the UK. However, since 2003, Coffee Republic has started to reduce the number of its stores as is currently in the midst of converting its portfolio to the Republic Deli concept. Therefore, Coffee Republic’s turnover has more than halved and we can consider that it is not a competitor anymore. Channel Analysis The coffee shop market has the advantage of having a huge number of suppliers who are actually farmers. Thus, the bargain power of those suppliers is very low. However, several organisations such as the International Coffee Organisation denounce the abuse of coffee shop brands’ power. The retailers are either franchisees or stores that the coffee shops companies own. 2. 4 Internal Analysis Cafe Nero has been ranked first by British coffee drinkers in the last six years. According to the consumer research organization, Allegra, the 2005 poll put Cafe Nero first, Costa second, and Starbucks third in terms of coffee quality, atmosphere, service quality and price value (Allegra Consumer Report 2005 – Major Coffee Brands). Our emphasis on the quality of our products and services are gainful and gives us a good corporate image. We support an image of Italian coffee bar which is reflected through our Italian and Mediterranean deli-style meals. This has allowed us to be rated as â€Å"The best espresso this side of Milan† by Tatler and labelled â€Å"The traditional Italian cafe† by Egon Ronay We have tried to create a range of natural, fresh foods, avoiding all additives, artificial flavours and colorants. Our menu consists of Italian and Mediterranean food. Most ingredients we used are imported from Italy For more detail about where we are in term of offers and services, we have analysed our position and strategy with the 4P analysis in appendix 2. 3. SWOT Analysis Strengths †¢ Products and services quality (coffee and food), seen as the best by customer for 6 years (Allegra Strategies, 2005) †¢ Our image of Continental and Italian style and atmosphere supported by sponsoring art events. Weakness †¢ Not enough number of outlets. Our clientele has to flit between brands †¢ 60% of our existing clientele is under 34 years old †¢ We cannot call our coffee Fairtrade even if we follow the fair-trade philosophy as Fairtrade is a trademark. Opportunities †¢ Expand our clientele in targeting people older than 34 years old †¢ Opening new outlets in three ways: o Continue to acquire new stores o Continue to develop new partnerships with mega stores o Develop franchise †¢ Develop in smaller cities †¢ Develop new products †¢ Make available Wireless Internet Hotspot and books into all our stores †¢ Coffee’s virtue : high level of antioxidant Threats †¢ The Market is approaching the maturity †¢ Fast food selling coffee e. g. Mc Donald, Pret a manger †¢ Adverts showing caffeine effect on health can reduce the sales †¢ The smoking ban may affect on customers’ visiting 4. Assumptions From the marketing audit and with respect to the coffee market’s climate, it is assumed that: †¢ Competitors will carry on their expansion in term of outlets to make sure that their customers will not have difficulties to find their stores, avoiding them to flit between brands. †¢ The market is forecast to reach the maturity in 2009 and so the liability of expansion for coffee shops will be reduced due to the saturation in high street in the UK’s main cities. †¢ Food is becoming an important aspect for the top five competitors since it allows to take market share from fast-food market and generate an important source of income. Thus, coffee shops will have to focus on developing wider range of food to increase their market share. †¢ The smoking ban may affect the coffee shop market. In order to avoid any risk of decline it will be essential to provide outside smoking area. †¢ There is a rise in fair trade coffee demand. Coffee shops that do not emphasize on fair trade coffee will be criticised. 5. Caffe Nero’s Objectives The analyses of the current market as well as the analysts’ forecasts for Caffe Nero have led to the following three years marketing objective. Then, we have extrapolated this long term objective into year objectives. Increase our market share up to 30% between the top three competitors before the market reaches the maturity in 2009 in terms of turnover and outlets. o This means that we will have 600 outlets across UK. o All stores should reach at least ? 350  000 as turnover. †¢ For the year 2007 1) Increase the number of outlets by 38% to reach 400 stores by the end of 2007 (36% in 2006; 32% in 2005; 34% in 2004). 2) Increase our sales by 35% for 2007 (? 129,8 million) compare to 29% realised in 2006 (? 90,7 million). To see our objectives for 2008 and 2009, refer to appendix 3 To see the analysts’ forecasts for Caffe Nero, refer to appendix 4 . Strategy Choices Here, we have developed strategies to achieve our objectives. We also did a planning gap in appendix 5. Ansoff’s product – Market expansion Products/Services ExistingNew | | | |Increase the number of outlets by 38%. |Develop ice-creams. | | | | |Targeting people beyond 34 years old. Parents and not parents) |Develop new soups. | | | | |Equip all our stores with Wi-Fi hotspots. | | | | | |4) Develop outside smoking areas. | | | | |Expand in smaller cities. | | 7. Marketing Strategies To establish strategies that will allow us to achieve our objectives, we have used the 4 p marketing mix. 7. 1 Places Our objective consists in opening 110 new store s. This requires a huge investment. However, there are three different way to expand. First of all, expand in acquiring new outlets. We opened 76 stores last year. This year, we should be able to acquire 85 stores. We need to purchase stores in high street in order to avoid our existing clientele to flit between brands. Another opportunity consists on going in some smaller cities where there is no competitors. However, those cities must have more than 150  000 habitants to be considered. Secondly, we should develop a franchise system to support our expansion. Indeed this system allows us to expand with a small investment. (for more details, refer to appendix 6. 1) Thirdly, we also need to develop more partnership with mega stores since it allows to reduce the price of the coffee shop’s rent. We could develop partnership with Virgin and some others book stores. As response to the smoking ban, we need to develop outside smoking area in most coffee shops we are able to. These areas could attract customers of our competitors if they do not have smoking area. They required heaters as well as outside furniture. Furthermore, we need to equip all our stores with wireless Internet access in order to satisfy and retain our clientele since competitors develop wireless Internet access as well. . 2 Products To increase spend by head we need to develop new products. Our clientele enjoys our soups. Indeed, there are healthy and practical with our take-away packaging. Moreover, they fit well with our image of quality and healthy food. Furthermore, it is still a kind of new product since only Starbuck serve soups as well. Therefore, we should develop mo re soups as we have got only four different soups. 10 different tastes would be enough. We also need to add ice-creams in our menu. This product may attract new customers who will go to our coffee to have a dessert. Indeed, ice-cream match well coffee shop’s spirit in the sense of having a break time with friends or family. Everyone finds something he really likes in our stores (hot or cold drink, salty food or sweetened, frozen, cold or hot food). We will propose some light ice-creams as well. Furthermore, ice-cream may help to attract parents who can go with their kids to get them an ice cream. Finally, to keep our Italian branding way, we will serve only Italian ice-cream and will prepare the cream as Italians do. However the machine required is too big to take place in every store. So we have to find a smaller one. 7. 3 Prices We should keep our prices as they allow our coffee to be perceived as worth (Allegra Strategies, 2006). However, the price for our food is a bit higher as we server only quality food. Thus, our Italian ice-creams and soups will be a bit more expensive than every where else. The cru bourgeois costs more than the table wine! To attract people beyond 34 years, we should consider family as part of potential clients. To do so, we should create a child menu which will include a hot chocolate, some cakes and a toy for a reasonable price. 7. 4 Promotions In order to consolidate our brand awareness, we should advertise on television. Despite of the expensive cost, it is the support which reaches the most people. We need to make people aware of our new products such as ice-cream. This would consolidate our brand awareness. However, we need to develop adverts that fit our sophisticated Italian image. This advert should emphasize on the friendly Italian atmosphere of our stores and the quality of our products. We also should advertise on newspapers such as the guardian or the independent who are more likely to be red by people beyond 34 years old. We must carry on our sponsorship of art events as it matches well with our Italian sophisticated image. To attract parents we should organised children events in our stores as Mc Donald’s is used to do. For example, we can have a Santa Claus for Christmas and some animations for Halloween. However, we need to be aware of the risk of developing family clientele since they may bother our existing clientele. 8. Control and Evaluation This section aims to produce a system of control and evaluation of the proposed marketing plan and its realisation. 1. Expansion We need to open 110 stores, so we can establish that nine stores should open every month at least. The full-term aim is to reach 30% of the branded coffee shops market. So we also need to look at competitors’ expansion. This will be realised every six months as companies produces interim reports. We may need to adapt our expansion strategy according to competitors’ growth to reach 30% of market share in 2009. 2. Success of new products and targeting operations In January we will conduct a survey into all our stores. This survey will include questions about: †¢ Define sample questions (age, sex, married, children, frequency, etc.. . †¢ How much our clientele like our food product (their satisfactions) †¢ What think customers about introducing Italian ice-cream in our menu. †¢ How many Caffe Nero’s adverts they have seen †¢ Use of services (Wi-Fi, smoking area) †¢ What they think of Caffe Nero’s atmosphere The same survey will b e conducted in December. Thus we will be able to compare the results and so determinate the success of our new products. Moreover, this survey will check if we have increased our 35-years-old-and-more clientele. In parallel, we will look every trimester at the ice-creams and soups’ sale volumes. We expect the same success for the Italian ice-cream than we had with soups. 3. Brand awareness Allegra Strategies conducts every year a serious survey on the coffee shop market and the customer’s satisfaction. This constitutes an useful tool for us as we can see the evolution in customer’s mind of our brand awareness and satisfaction concerning our products and services. Introduction to international expansion We are thinking of international expansion. Indeed, since the coffee shop market is approaching the maturity in England, we should develop our company overseas. This could help to reduce the risk for our company if we do a successful international implantation. Starbucks has shown that international expansion is a real opportunity for branded coffee shops in setting up more than 7000 international outlets in 9 years. However, an international expansion implies to decide which market to enter, how to enter in, what marketing strategies need to be used within which organisation. Here, we will answer those questions. Which country? First of all, it is essential to go in a country where the competitiveness is low. Furthermore, the population and their income size must be high, enabling potential customers to devote a large proportion of their discretionary spend on leisure activities. France could be an appropriate place for us. Indeed, it is in the â€Å"triad market† that includes the United States, Western Europe and the Far East which account for a large percentage of all international trade. There are already two branded coffee chains in France (Starbuck and Colombus Cafe) which ensure that there are possibilities for the coffee shop market. They are implanted only in Paris with 18 stores for Colombus Cafe and 26 stores for Starbucks. Colombus Cafe’s philosophy is quiet close from ours. Indeed, they serve Italian coffees in a quiet and relaxing atmosphere and emphasize on the welcoming services. However, those two chains are not implanted in the south cities of France such as Marseille (2nd biggest city, 1,4 million habitants) and Montpellier (0,5 million habitants). Furthermore, according to the French tourism department, 10 % of English people go to the south of France for holydays (Ministere Delegue au Tourisme, 2006). This is an opportunity to increase our brand awareness due to the global mobility of our customers. Therefore, it seems that those cities could be great for success abroad. How to enter? Since we are not the first one to go in France and as the competitiveness is low, we should expand cautiously. Indeed, two approaches can be used when planning an international expansion: †¢ A Waterfall approach, in which a country is gradually entered sequentially †¢ A Sprinkler approach, in which many countries are simultaneously entered within a limited period of time We have better to use a waterfall approach, in opening few stores in order to limit the risk of financial lost if we are not to success. Two ways of opening stores are possible: †¢ Franchising, which allows to gain entry at little risk but limit the profit for the company †¢ Direct investment, which is the most risked but allows the company to retain a full control of its investment. It seems that we should rather purchase few stores since we need to set up distribution and logistics that generate costs to provide those stores with our products. Thus the acquisition of two stores in Marseille and Montpellier could be good to start as it limits the risk. We will be able to see after a year time if those stores are profitable. What marketing strategies? It is essential when planning for success abroad to think how much products and promotions need to be adapted to the local market. Thus we need to focus on cultural differences as well as French’s customs and inspirations. Despite the fact that French are proud of their food and drinks, they believe than Italians are better for some specialities such as pasta and coffee. Indeed, several coffee beans companies in France such as Lavazza, San Marco and Segafredo market their coffee as traditional Italian coffee. Besides, French support a kind of passion for Italy as English people do. However, the coffee was introduced first in France in Marseille. Thus, there is a very famous French roaster company which produces the traditional French south coffee called Henry Blanc. This is an important emblem for French. In order to adapt our strategy to the French market we have used the 4 P marketing mix. Place: Montpellier has a big commercial place in the centre called Place de la Comedie. There is a very famous high street in Marseille which is called Cannebiere. Those places could be great to implant stores since they have big activities. Products: We will be the first coffee shop in the south of France. So we should keep our coffee menu that is likely to seduce French as it would be new for them. This should seduce the young population first who will then bring others. Futhermore, French like Provencal food which is quiet close from Italian one. So our Italian gourmet food should correspond to their expectations. However, we should introduce the traditional French coffee Henry Blanc in order to meet French taste. Furthermore, this will seduce local people as we will support the local economy. Price: French are known to like good quality. According to Emarketing, French associate quality with high price (A. Michalowska, Marketing Magazine, 2002). Besides, the American magazine Travelers has conducted a survey in 2005 which reveals that the average price for coffee in France is 4â‚ ¬ when we sale our espresso in England at ? 1,25 (2,7â‚ ¬) (Le Chiffre du Jour, 2006). Thus, we should keep the same prices of our products. Promotion: We need to advert a lot to generate awareness of our company. First, we will put big adverts on our stores when they will be under construction. Secondly, we will organise a celebration for the opening day. Finally, we will advert on local newspapers such as La Provence and Midi-Libre which covers all the south population. References & Bibliography Allegra Strategies, (2006), Market Overview and Key Statistics: Project Cafe6, [online], London, Available from  : ; http://www. allegra. co. uk/project-cafe6-keyfindings. html; [Accessed 20 December 2006] Bremner C. , (2005), Coffee Shops in the UK, [online], Euromonitor International, Available from  : ; http://www. euromonitor. com/Coffee_Shops_in_the_UK; [Accessed 23 December 2006] Caffe Nero, (2006), Caffe Nero, [online], Available from  : [Accessed 20 December 2006] Kotler P. and Keller K. L. , (2006) Marketing Management, 12th Edition, Upper Saddle River, NJ :  Pearson Prentice Hall Le Ministere Delegue au Toourisme, (2003), Les principales clienteles europeennes de la France, [online], Paris, Available from  : [Accessed 28 December 2006] McDonald, M. , (2006), Marketing Plans, 5th Edition, Oxford :  Butterworth-Heinemann Michalowska, A. , (2002), Qualite : les Francais prets a en payer le prix, [online], Marketing Magazine  N °71, Available from  : [Accessed 27 December 2006] Mintel Reports, (2005), Coffee Shop UK, [online], Available from: [Accessed 3 January 2007] National Statistics, (2006), National Projection, [online], Available from  : [Accessed 22 December 2006] Vacances Pratiques, (2006), Le chiffre du jour  : 8,30â‚ ¬, [online], Available from  : [Accessed 30 December 2006] Appendices [pic] Appendix 1†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 27 Appendix 2†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦. Page 28 Appendix 3†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 30 Appendix 4†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 31 Appendix 5.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 32 Appendix 6†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦. Page 33 Appendix 1 Specialist coffee shop brands, by gender, age, socio-economic groups and working status, November 2004 Base: 2,065 adults aged 15+ |   |Any branded coffee shop (%) |Starbucks (%) |Costa Coffee (%) |Caffe Nero (%) |Other branded coffee s hop (eg | | | | | | |Tchibo, Puccino’s) (%) | |All |32 |19 |14 |8 |5 |   |   |   |   |   |   | |Men |32 |20 |13 |9 |5 | |Women |33 |19 |14 |8 |6 | |   |   |   |   |   |   | |15-19 |35 |22 |14 |7 |4 | |20-24 |45 |27 |15 |17 |7 | |25-34 |45 |32 |21 |14 |6 | |35-44 |36 |21 |18 |8 |4 | |45-54 |29 |15 |11 |8 |7 | |55-64 |29 |17 |11 |6 |7 | |65+ |16 |6 |6 |3 |4 | |   |   |   |   |   |   | |AB |48 |31 |24 |15 |8 | |C1 |43 |27 |19 |11 |5 | |C2 |25 |14 |10 |6 |5 | |D |19 |9 |5 |4 |5 | |E |17 |9 |6 |4 3 | |   |   |   |   |   |   | |Working status: |   |   |   |   |   | |Full-time |42 |27 |19 |12 |7 | |Part-time |35 |18 |15 |11 |6 | |Not working |28 |18 |11 |7 |3 | |Retired |19 |9 |7 |3 |4 | Source: NOP/Mintel Appendix 2 Caffe Nero’s position and strategy with the 4P analysis Place: Most of our stores are situated in high street, where competitors tend to be concentrated as well. We have got some outlets in airports and ra ilway stations. We also have agreements with House of Fraser and Blackwell bookshops. Six House of Fraser department stores and four Blackwell bookshops incorporate a Caffe Nero. Finally we are considering international expansion. Products: Coffee: Italian coffee contained a blend of seven different beans. Our coffee is seen as the best in term of quality by UK customers (Allegra Consumer Report 2005 – Major Coffee Brands). Our menu contained different coffee derived products: – Espresso – Espresso Ristretto (very short and intense espresso) – Espresso Macchiato (espresso with a dollop of milk foam on top) – Americano (double espresso topped up with hot water) – Cappuccino – Caffe Latte – Mocha (cappuccino with chocolate) – Hot chocolate – Iced Latte (cold drink) – Iced Mocha (cold drink) – Frappelatte (cold drink and unique to Caffe Nero) We also propose milkshakes (Frappe milkshake) and fruit juice based drink (Fruit Boosters) that are also free from from artificial flavourings, colorants or preservatives. Food:We have tried to create a range of natural, fresh foods, avoiding all additives, artificial flavours and colourants. Our menu consists of Italian and Mediterranean food. Most of ingredients we used are imported from Italy. We also offer a range of lighter sandwiches and meals. As mentioned above, we try and we do serve the best quality food between the top five competitors (Allegra Consumer Report 2005 – Major Coffee Brands). Our soups have met with popular acclaim due to the take-away packaging that we have developed. 11 Cold sandwiches (Wraps, Wedges and other) – 20 Hot sandwiches (Paninis, Focaccias) – 18 Cakes and desserts – 13 Muffins and pastries – 4 Soups – 30 other products such as organic food, bruschetta, crisp, fruit salad, porridge, etc. Price: Our coffee p rices are on the average between the top five competitors. However, our food is more expensive than other competitors since we serve fresh food with imported ingredients in order to provide good quality food. Promotion: It seems that we do communication well. Indeed, our marketing strategy communicates on our continental style of operations and atmosphere. We support an image of Italian coffee bar which is reflected through our Italian and Mediterranean deli-style meals. This has allowed us to be rated as â€Å"The best expresso this side of Milan† by Tatler and labelled â€Å"The traditional Italian cafe† by Egon Ronay. Furthermore, as mentioned above we have been ranked first by British coffee drinkers in the last six years for the quality of our products. Besides, we have been involved in arts sponsorship from 1999. This allows us to bridge our image of Italian coffee bar with arts such as the Turner in Venice exhibition at the Tate Britain. Appendix 3 Caffe Nero’s Objectives The analyses of the current market as well as the analysts’ forecasts for Caffe Nero have led to the following three years marketing objective. Then we have extrapolated this long term objective into year objectives. Increase our market share to 30% between the top three competitors before the market reaches the maturity in 2009 in terms of turnover and outlets. o This means that we will have 600 outlets across UK. o All stores should reach at leas t ? 350  000 as turnover. †¢ For the year 2007 3) Increase the number of outlets by 38% to reach 400 stores by the end of 2007 (36% in 2006; 32% in 2005; 34% in 2004). 4) Increase our sales by 35% for 2007 (? 129,8 million) compare to 29% realised in 2006 (? 90,7 million). †¢ For the year 2008 1) Increase the number of outlets by 25 % to reach 500 stores by the end of 2008. 2) Increase our sale by 35% for 2008 (? 175 million). ) Start international expansion in Europe with the opening of one overseas store. †¢ For the year 2009 1) Increase the number of outlets by 20 % to reach 600 stores by the end of 2009. 2) Increase our sale by 20% for 2008 (? 210 million). Appendix 4 Analysts' Forecasts for Caffe Nero FY 2007 (June 2006 – May 2007) Analysts |Collins Stewart |Numis Securities |KBC Peel Hunt |Teather & Greenwood |Altium |DKW |Shore Capital |Average | |Sales (? m) |108. 1 |109. 9 |107. 4 |109. 7 |109. 9 |111. 3 |- |109. 4 | | Source: Caffe Nero, http://www. caffenero. com/FinancialInfo. asp? section=AnalystForecast&ZZIS_InformationID=1831 Appendix 5 The Strategic Planning Gap To achieve this objective we must develop strategies. Those strategies will act on different plans. The first plan that we need to consider is the market penetration. We expect to increase our market share by acquiring new outlets. As mentioned in the marketing objectives we need to open 110 new stores for the year 2007. Secondly, we would like to increase usage by expanding our clientele in targeting people older than 34. Finally, we need to develop new food products. This will also help us to increase our revenue. In fact, we need to focus on increasing spend by head and thus take advantage of the rise in Personal Disposal Income. Appendix 6 The franchise The franchise system consists to finance only 20% of the investment required for the acquisition of the store. The franchisee pays 80% of the acquisition and has to buy equipment and furniture from us. As franchise, all products used will come from us. We will assume the promotion, the staff training, the branding as well as some financial facilities. As compensation, the franchisee will give us 20% of his profit in the form of fees. [pic] ———————– Source  : Mintel Figure 3  : Figure 2 Source  : Mintel Figure 1 Existing Market New Market [pic] Revenue (? million) Figure 4  : Initial forecast (? 109,4 million) Source  : Caffe Nero (Appendix 1) Marketing objectif (? 129,8 million) Years