Health Promotion as a Part of McDonald's Business Strategy Essay

Health Promotion as a Part of McDonalds Business Strategy - Essay ExampleMcDonalds began in 1940 as a grill restaurant being operated by Maurice and Richard McDonalds (M. Official Restaurant website). The upgrading of the company to Hamburger restaurant was started in 1948 by dint of the change in the production line principles. The chain was posteriorly purchased by businessman Ray Kroc in 1955 who oversaw its global expansion. The restaurants are operated by Franchisee, an affiliate or the corporation itself. In 1960, McDonald improved its advertisement pulsation that boosted the sales for its products. This led to the introduction of the current world-famous Golden Arches logo which enabled it to sell more that a cardinal Hamburgers in 1963. This initiated the consistent profit that the company has registered overtime leading to an increase in its share value. harmonise to the McDonalds Publication of 2007, the company became a partner in Dow Jones Industrial Average after transforming into a public corporation. The company opened its 1000th restaurant in 1968 with Fred Turner becoming the President. Amid being concern in a number of legal suits and controversies related to brand and workers, the company has maintained a satisfactory business niche overtime that has ensured its progressive maintenance of competitive advantage in the market. McDonalds historic Involvement in prodigious Games. The company has been the main sponsor of the Olympic Games for more than 35 old age and applies the Olympic values of excellence, personal efficiency and teamwork. The idea behind sponsorship of the Olympic Games is related to the Companys goal of reinforcing excellence, unity and achievement among the athletes and spectators from the world over. According to M.OFFICIAL Restaurant Website, McDonalds association with the Olympic accomplishment commenced in 1968 when the company provided Hamburgers to the US athletes competing in France. The company went front wards to become the main sponsor of Olympic Games held in Montreal in 1976 which was followed by the provision of funds for the construction of Olympic swimming stadium in Los Angeles (Wally and Hurley 350). In 1996, the Company established itself as the Centennial Olympic Games partner of the Atlanta games (M.OFFICIAL Restaurant Website). This make the company be crowned as the official restaurant for the Olympic Games for the first time. The management went ahead and participated in the Olympic Winter Games in Nagano, Japan, marking their debut as the World Wide partner and sponsor of the Olympic Games. After honoring the Olympic champion crew that had gathered in capital of Greece by feeding and taking care of them in 2004, the company announced its participation in the subsequent years, 2006 to 2012. In collaboration with the Olympic committee, the company launched a global physical fitness awareness charge up that was intended to call for the attention of the public on healthy eating habits (Lang et al. 45). The launching of the upgraded version of the to a higher place campaign was carried out in Torino 2006 Olympic Winter Games. The Olympic athletes also contributed in providing information for the intro of the grassroots health program for children. The company continued with its commitment towards children welfare through the launch of the McDonalds Champion Children.