Relationships Between Vision Mission And Objectives Commerce Essay

Relationships Between Vision complaint And Objectives Commerce EssayFrom the experiencery and mission of paradise Hotel, we know that Robert Kuok was concerned about the guests. He would standardized to delight each customer for solely(prenominal) time the customer visit the paradise Hotel. From the mission statement, promised land Hotel is trying to make the correct customer feel happy and satisfy. However, Robert Kuok overly knows that besides the customer, employees, shargonholder or business partner excessively primal. This point we rump see from the vision statement where Robert Kuok is mention it. He also c atomic number 18s about the employees beca usage he hopes that all the employees stinkpot show the perfect oeuvre performance. Since the heaven provided a service to customer and without a technical work performance, the customers were not satisfied. This reason might cause a bad image.As a result, thither testament be less and less customers go to par adise Hotel. Without good employees, an g all overning body is hard to have any improvement or changes. thitherfore, Robert Kuok was concerned this problem and would homogeneous to avoid it happen. As a result, nirvana hotel is provide the best service to the customers and the employees were provide the best work performance all the time more(prenominal)(prenominal)over enlightenment Hotel could achieve their objective easily. When enlightenment Hotel is maintain the vision this rump help them to achieve their mission. This is because good employees fag end ensure that the way to delight each customers for e real time they visit. Vision is more like a tool to ensure that the mission and objective is organism achieved. There are relationship between vision, mission and objective.Task 2 (Loc 1 Ac 2)Considering the benefits to stakeholders is an intrinsical part of the gilds existence. Briefly pardon the wideness of stakeholder psychoanalysis to (SKL).2.0 Definition of stak eholderStakeholder can be defined as person, group or organization that has condition or in institutionalize stake in an organization because it can affect or be an affected by the organizations actions, objectives and policies. Key stakeholders in a business organization include creditors, customers, directors, employees, government (and its agencies), owners (shareholder), suppliers, unions, and the community from which the business draws its resources. Although stake-holding is usually self-legitimizing, all stakeholders are not equal and disparate stakeholders are entitled to different considerations.Stakeholder can defined as a party with an interest in an organisation, e.g. employees, customers, suppliers or the local community. This is due to the effect that the organisations activities will have on them, although they are a tertiary party in that they are outside of the organisation. It can also be used to describe lot who will be affected by a protrusion, or who can crop it, but who are not directly involved in doing the work.Stakeholders are an integral part of a project. They are the end-users or clients, the people from whom requirements will be drawn, the people who will charm the design and, ultimately, the people who will gather the benefits of your completed project. It is extremely important to involve stakeholders in all phases of your project for cardinal reasons Firstly, experience shows that their fight in the project signifi cantly increases your chances of success by building in a self-correcting feedback loop secondly, involving them in your project builds confidence in your product and will greatly ease its acceptance in your commit audience. There are different types of stakeholders and each type should be handled differently.2.1 Definition of stakeholder analysisThe definition of stakeholder analysis is actor managerial whole tone taken to identify each stakeholders level of interest or involvement in a given project a nd how that involvement can influence the project. Based on this analysis, project managers may alter how a project will be executed or decide the requisite steps that must(prenominal) be taken in order to limit a stakeholders influence over the project.The first step in stakeholder analysis is identifying major stakeholder groups. The groups of stakeholder who will be affected either direct or indirect by or have an effect on the firms strategy and its execution can run the scope from employees to customers. In enlightenment Hotel, director, business partner and investor is playing an important characteristic because their decisions can affect the unanimous organization performance. They are very influence stakeholder for heaven Hotel. For example, if one of the employees is not playacting well it is not affect the paradise Hotel much but if an investor is stop invest in Shangri-La Hotel or director is making a small mistake of making a decision. This might direct influence t he Shangri-La Hotel if the problem is serious.2.2 The importance of stakeholderWhy are the stakeholders much(prenominal) important to Shangri-La Hotel? As we all know that, customer, supplier, worker is part of the stakeholders of Shangri-La Hotel. Below are shown explanation about the importance of stakeholder.2.2.1 CustomerCustomers are important to Shangri-La Hotel this is because if the customers of Shangri-La Hotel is feel satisfy with the service that provided by the Hotel it means that, the customer will automatically become the promotion of the hotel. Robert Kuok knows that customers satisfaction is one of the main reasons that he could foreshorten for more customers. Customer was part of tool to help the Shangri-La Hotel promote in the other word, when the customer feel satisfy with the Hotel they will mention to their friends and family. This kind of mouth-to-mouth promote is much better than an advertisement thus, it doesnt use any cost. There will generate more new cus tomers within this kind of promotion and at the same time royal customers will exist too.2.2.2 SupplierSupplier was one of the stakeholders which can influence the Shangri-La Hotel. Why is supplier important to Shangri-La Hotel? Is can be explain as Shangri-La Hotel is provided services which means the timberland of raw material which supply by the supplier is important and must high quality so that Shangri-La Hotel is provided a good quality services to customers. However, the supplier should bed the raw material in time so that the Shangri-La Hotel had enough time to produce. Shangri-La Hotel is include provide food in restaurant and service of hotel. Hotel is a place that unavoidably to renew all the stuff inside the room everyday example, towel, mattress, shampoo, and so on. This all material is needed every day by the hotel in other to provide a good service to the customer. Moreover, the restaurant also need a good supplier to supply fresh food to the hotel. Without a fre sh food, the restaurant cant provide a good quality food to the customer. As a result, supplier is important to Shangri-La Hotel and without a good supplier it can direct effect or influence the performance of Shangri-La Hotel.2.2.3 histrionsThe last part is Workers. As all know that, workers in an organization are playing an important characteristic which is help the organization to move forward and achieve the goal. So as Shangri-La Hotel, workers are important because if an organization is without any workers, the organization is considered as not functioning. The ability of the workers also can influence the performance of the Shangri-La hotel because the good workers will help the organization to achieve the objective or goals. However, there are not all workers is perform well in their work. This kind of workers should give some advised and hope they will change through the counselling. A good worker is influence the performance of Shangri-La Hotel.2.3 Mapping of StakeholderS takeholderOpposeNeutralSupportSupplierXXCustomerXXWorkerXXTask 3 (Loc 1 Ac 3)Identify and briefly the terms organizational canvas and environmental audit. Select two internal and two outside(a) factors to SKL. Explain how you would conduct an audit for these.3.0 Definition of auditThe audit is means by which a company can understand how it fixs to the environment in which it operates. It is the means by which a company can identify its own strengths and weaknesses as they relate to away opportunities and threats. It is thus a way of percentage charge to drive a position in that environment based on know factors. (McDonald, 1989, p21)3.1 Organizational AuditOrganizational Audit was also known as internal audit. Internal audit get information from counsel, marketing, financial/accounting, production/operations, research tuition, and management information systems. I am going to explain about two internal audit factors to Shangri-La Hotel. First, I would like to explain abou t management. In Shangri-La Hotel, management is one of the tools to manage the whole organization move forward. Besides that, management function consists of preparation, organizing, motivation, controlling and also leading. This all element is very important to for a manager to manage the organization. Example, Shangri-La Hotel chairman, Edward Kuok Khoon Loong should know well about the element of management so that the workers will be more effective and efficient.Furthermore, the second internal factors need to be explain is marketing which also playing an important role for the Shangri-La Hotel. Without a good marketing department, Shangri-La Hotel cant organize with properly and this will influence the performance. A marketing department of Shangri-La Hotel is needed to plan for more promotion or advertisement about the hotel so that there are more people know about the hotel. Besides that, the hotel needed to implement about the marketing strategies so they can maintain in a high level of performance.3.2 Environmental AuditEnvironmental audit was also known as external audit. In external audit I am choosing two external factors to Shangri-La Hotel. The first external audit is supplier. Supplier is able to audit an organization because an organization is needs the supplier to supply the ingredient, material or product needed by feature organization. Example, Shangri-La Hotels supplier was make a mistake on supply wrong material or wrong kernel this will direct effected the performance of the day. However, Shangri-La Hotel has to be careful in choosing a good supplier. First of all, they have to identify the supplier after that evaluate about the supplier next is deciding to choose which supplier. As a result, good supplier is making a profit to an organization.The second external audit is government where playing an important role too this is because government is able to control the Shangri-La Hotel before they want to make any event or planning. Exam ple, Shangri-La Hotel had to apply and get the manifest on the business first before they start any planning or construction. Moreover, government will have to check the Shangri-La Hotels operation make sure that there is no illegal social occasion happen. The government is the way prevents the illegal thing happen. Besides that, when the government had to make any meeting or any event with other country they could choose Shangri-La Hotel as the place to operate the entire event. As the result, government is a good external audit to Shangri-La Hotel.Task 4 (Loc 1 Ac 4)Select and explain two strategic pose techniques that you would propose to SKL.4. 0 Definition of positioningPositioning is refer to the development of a distinct image for the product or service in the mind of the consumer, an image that will differentiate the offering from competing ones and squarely communicate to the target audience that the particular product or service will fulfill their needs better than comp eting brands. (Leon G S. and Leslie L.K 2007, pg 7)4.1 Strategies PositioningThere are few strategic of positioning which consists of product, service, pickle and image and I would like to explain two type strategic of positioning which is service and location.4.1.1 ServiceShangri-La Hotel desires to develop a distinct image for the service in the mind of customers. The first step is Shangri-La Hotel should determine about the service quality of the hotel, thus hotel image is good and the customer will come back again. opposite than that, Shangri-La Hotel also need to provide a good service in all concept which included helping the customers take luggage to the room, when customer is calling for customer service Shangri-La Hotel should fulfill all the adopt required from the customers. In the other word the positioning can be improve by more value for more price.4.1.2 LocationLocation of Shangri-La Hotel is a good strategic place for business. From the be we can see that there i s much other company such as shopping mall, kl tower, and immense company and so on. With this strategy place, Shangri-La Hotel will easy to get more customers because if the tourist come to Malaysia they will choose Shangri-La Hotel since this hotel is near to go everywhere. Moreover, the workers of the other company will come to Shangri-La hotel to having a breakfast, lunch, tea time, or dinner because Shangri-La Hotel is provide restaurant. Other than that, if the client of the other company which is near to Shangri-La Hotel where they come from other country, they will choose to stay at Shangri-La Hotel. It is because the location is near the company and its providing a high quality service.Task 5 (Loc 2 Ac 1) number and explain the steps in strategies planning process. Please use diagrams if necessary.5.0 Steps strategies planning process visual sense AND MISSIONI FORMULATIONFORMULATION LONG TERM OBJECTIVEGENERATE, EVALUATE, SELECT STRATEGIESIMPLEMENT STRATEGIES focus ISSUES II IMPLEMENTATIONIMPLEMENT STRATEGIES MARKETING, FINENCE, ACCOUNT, R D, CISIII EVALUATIONMEASURE EVALUATE PERFORMANCE.5.1 Explanation of strategies planning processStep 1- Vision and MissionThe mission statement describes the companys business vision which including the unchanging set and purpose of the firm and forward-looking visionary goals that guide the pursuit of future opportunities. The company guided by the business vision, the firms leaders can define measurable financial and strategic objectives. Financial objectives involve measures such as sales targets and earnings growth. Strategic objectives are related to the firms business position, and may include measures such as market share and reputation.Step 2- Formulation Long Term Objective action goals of an organization, intended to be achieved over a period of five years or more. Long-term objectives usually include circumstantial improvements in the organizations competitive position, technology leadership, profitab ility, return on investment, employee relations and productivity, and corporate image.Step 3- Generate, Evaluate, select Strategies.In this step may apply to develop some important key which potential strategies to deal with the organizations objectives. Other than that, in this step also need to evaluate some potential strategies. The last part is to select the some potential strategies and every one of them is important.Step 4 Implement strategies management issuesThere are numerous company was failed to realize its complete potential of its strategies was due to some weak implementation. In this step the company have to implement the potential strategies to develop.Step 5- Implement Strategies Marketing, Finance, Account, RD, CISVery often, management team assign selected strategies to key personnel and left it to the individual to carry out the task.Step 6- Measure Evaluate PerformanceThe last step is the motive of accomplishment factors for an efficient strategy operation is constant review of its development and needs to makes decision for any difference to plan.