ROI social commerce Essay Example | Topics and Well Written Essays - 2000 words

ROI friendly commerce - Essay ExampleIn the modern craft environment, tender media provides a great opportunity for commerce because of the large audiences that this media draws. But calling organizations grapple with how to come across the returns from investing in cordial media given that it does not give direct returns like the other cognize forms of investment. Indeed, the benefits accrued from investing in favorable media could be determined and this paper seeks to elaborate on how to specify this achievement. The Big Five Facebook, Twitter, LinkedIn, YouTube and Pinterest - as referred to as by Marsden and Chaney (2012) provide sales opportunities in the emerging social economy. Social commerce has increasingly been adopted by organizations to reach out to wider market coverage more than stiffly. Griffin (2009) refers to such a strategy as social commerce which the scholar defines as harnessing the cognition of many from the Internet to assist shoppers in finding and buying products and services. The driving force behind this is the social media, which can no longer be considered as a fad but a plane section of todays consumers daily lives. ... The commerce aspect appreciates the need for human intervention for a sale to take place (Clapperton, 2012). Increasingly adopted by organizations sales arms, social commerce provides a circumstantial online sales strategy for firms as customers seek for fast product search tools. How to Use Social Media in Social Commerce Having the social media as the business tool and the great audience that comes with it would not be adequate in entirety. There has to be effective strategies in which organizations engage this audience through social media so as to convert the normal activities on the media into opportunities for sale. This is an aspect that organizations need to be well compose in as in the near future, social media would be so enshrined in regular business communication and would only be benef icial to those with effective conversion strategies. The first way in which social media would be used in social commerce involves sharing. According to Marsden and Chaney (2012), organizations now create sharable content allowing customers to tardily destiny links on their products or important website pages by placing buttons that would enable the like function for Facebook, share by email or Tweet. Social sharing gives the ability for users to share content stick on on the organizations website to their social profiles. Additionally, it allows for inclusion of comments on the item that has been shared. Therefore, social sharing provides an effective way of driving traffic back to the organizations site. Secondly, social media could be used as an effective tool to collect feedback through the ratings and reviews on products. While social sharing by record of mouth