Thorpe Parks Customer Service Essay -- Consumerism Businesses Essays

Thorpe viriditys Customer ServiceEffectual guest dish out is or should be a fundamental aspect of whatever nerve that has an objective of success. It is through thisprocess that an organisation tummy fully understand its customers andensuring that it is responding correctly to customer needs and demandswhich are vital if the organisation is to gain competitive advantage.In 1991, freematle quotesCustomer service is the final test. You can get everything else rightin terms of product, price and marketing except unless you complete theprocess with incredibly good customer service, you run the chance ofloosing business or even going out of business. and then customer service is defined as the course of action wherebybusinesses essay to fully understand the needs of their customersand to respond to those needs effectively and expeditiously. It is key that an organisations customer service is done effectivelyand efficiently because business activities carry costs thereforesluggish ness will be at the expense of the organisation. Excellentcustomer service achieves a heights level of customers satisfaction and go ons customer to return and to recommend the organisation toothers.I will be investigating into Thorpe Park, which is in the vacuous andrecreation exertion and how it carries out its customer service. Theleisure and recreation industry is a various(a) part of the UK economy,spanning the public, private and voluntary sectors, and made up of aturn of interrelated components including sport & physicalrecreation, arts & entertainment, outdoor activities etc. The leisureand recreation industry is one of the fastest growing sectors of theUK economy.Introduction to Thorpe ParkIn 1970, the site was an active gravel pit takeed by Ready Mix Concreteand in 1971 work was granted for the social organisation of a 500-acre WaterPark. Thunder River and its surrounding area were developed in 1987,and 1988 saw the opening of the 630 seats Palladium Theatre. In 1989 Canada Creek, incorporating Loggers Leap, was developed. Since 1991many attractions have been added.In 1996, X/No Way Out, the populaces first pitch dark, backward rollercoaster was introduced and for two geezerhood running, in 1996 and 1997,Thorpe Park was voted the most Parent-Friendly leisure in the UK. Pearsons, who owned the Tussa... ...de supra regardingsurveys and questionnaires are relevant here. The cost of postalsurveys tends to be lower, especially as there is no need to employ aninterviewer, but the response reckon is also generally low, andorganizations will often include some soma of incentive, such as freegifts or entry to prize draws, to encourage participation employeesSurveys increasingly, firms are gathering data on customer serviceby placing interactive questionnaires on their websites andencouraging customers to use them by crack incentives such as freegifts and prize draws. This is a relatively tatty method of research,given that it is normally relative ly easy to add questionnaires ontoan already established website.Internal surveys these are surveys that are conducted amongst theorganizations ownComments/suggestion boxes these are commonly used by organizationsto gather raw material information and are typically left on restauranttables, in hotel rooms and near to tills for customers to fill inwhile they wait. They act wish well mini-questionnaires - usually made upof a small number of closed-ended questions, in order to encourage ahigher completion rate.